Task 2: Describe the different stakeholders who influence two contrasting
businesses. (P2)
1. Describe the eight (8) types of stakeholders for Volkswagen AG, mentioned in the
BTEC book (include the relationship between each stakeholder and VW).
Customers
Customers are one of the important stakeholders, because they buy the products of
Volkswagen AG. Volkswagen doesn’t have only daily customers, but they have also business
customers. All the customers want Volkswagen AG to produce high-quality service and
vehicles for a regular price. Volkswagen AG wants to keep customers by providing products
and services which offer value for the price, quality of product or service. Customers want
safe and ecological products/services. Volkswagen AG shows their customers through
commercials, documentaries, campaigns etc. that they are busy with improvements for the
environment to make the value of the money what the customers give better. That’s the
relationship between them. Volkswagen AG makes vehicles and provide service for their
customers and the customers pay for it.
Employees
Volkswagen AG has around 610.076 employees in more than 150 countries each containing a
different job. For example, some employees have some expertise in finance, marketing, sales,
vehicle researchers and other aspects of the business. Other employees are functioned in
geologist, economic specialists, site engineers, office managers and business experts. Their
role is to ensure that they extract and deliver these energy resources profitably and in
environmentally and socially responsible ways. They aim to work closely with their
customers, partners and policymakers to advance a more efficient and sustainable use of
energy and natural resources. The main priority of the employees why they are working for
Volkswagen AG is to get money to cover their basic need like food, clothes etc. But it’s also
very good for their working career. Volkswagen AG wants to provide a great and safe work
place for their employees. The employees want to get promotion opportunities. Volkswagen
AG helps their employees with improving themselves with e.g. trainings. The relationship
between them is that the employees work for Volkswagen AG to get salary and get
experience. Trough the work of the employees Volkswagen can sell the products and receive
money to pay a part of it to their employees.
Suppliers
Volkswagen AG works to share the benefits of its projects and operations by creating jobs and
helping local businesses and economies to develop. At the outset of a project they consider
how they can make the best use of local suppliers and locally-produced materials, where
possible. Building strong relationship with their contractors and suppliers is essential to
conveying new tasks and running their operations. They perceive and select them for their
dedication and expertise in places that incorporate development safety, quality, sustainability.
This approach, combines with their worldwide purchasing power, help them to increase
competitive advantage. The suppliers of Volkswagen want stable orders and payments on
time. They also want to feel them appreciated and valued by the business that they supply.
Owners
businesses. (P2)
1. Describe the eight (8) types of stakeholders for Volkswagen AG, mentioned in the
BTEC book (include the relationship between each stakeholder and VW).
Customers
Customers are one of the important stakeholders, because they buy the products of
Volkswagen AG. Volkswagen doesn’t have only daily customers, but they have also business
customers. All the customers want Volkswagen AG to produce high-quality service and
vehicles for a regular price. Volkswagen AG wants to keep customers by providing products
and services which offer value for the price, quality of product or service. Customers want
safe and ecological products/services. Volkswagen AG shows their customers through
commercials, documentaries, campaigns etc. that they are busy with improvements for the
environment to make the value of the money what the customers give better. That’s the
relationship between them. Volkswagen AG makes vehicles and provide service for their
customers and the customers pay for it.
Employees
Volkswagen AG has around 610.076 employees in more than 150 countries each containing a
different job. For example, some employees have some expertise in finance, marketing, sales,
vehicle researchers and other aspects of the business. Other employees are functioned in
geologist, economic specialists, site engineers, office managers and business experts. Their
role is to ensure that they extract and deliver these energy resources profitably and in
environmentally and socially responsible ways. They aim to work closely with their
customers, partners and policymakers to advance a more efficient and sustainable use of
energy and natural resources. The main priority of the employees why they are working for
Volkswagen AG is to get money to cover their basic need like food, clothes etc. But it’s also
very good for their working career. Volkswagen AG wants to provide a great and safe work
place for their employees. The employees want to get promotion opportunities. Volkswagen
AG helps their employees with improving themselves with e.g. trainings. The relationship
between them is that the employees work for Volkswagen AG to get salary and get
experience. Trough the work of the employees Volkswagen can sell the products and receive
money to pay a part of it to their employees.
Suppliers
Volkswagen AG works to share the benefits of its projects and operations by creating jobs and
helping local businesses and economies to develop. At the outset of a project they consider
how they can make the best use of local suppliers and locally-produced materials, where
possible. Building strong relationship with their contractors and suppliers is essential to
conveying new tasks and running their operations. They perceive and select them for their
dedication and expertise in places that incorporate development safety, quality, sustainability.
This approach, combines with their worldwide purchasing power, help them to increase
competitive advantage. The suppliers of Volkswagen want stable orders and payments on
time. They also want to feel them appreciated and valued by the business that they supply.
Owners
