HubSpot Social Media Certification
Questions and Answers 100% Pass
Which network has the longest life for a piece of content? ✔✔Pinterest
True or false? A buyer persona is as important as business objectives when developing a social
media strategy. ✔✔True
Why would you want a service to help you manage and discover influence? ✔✔To identify
individuals who have the biggest following and high social clout
True or false? The best way to choose the right social media tool is to think about your business
goals, then narrow down your choices based on that goal criteria. ✔✔True
What do senior leaders care about when it comes to your social media plan? Choose all that
apply. ✔✔Competitive advantage, customer satisfaction, and return on investment
True or false? Simon Sinek says that people want to buy what you have. They don't care about
what you believe. ✔✔False
,True or False? In social media, a service level agreement (SLA) refers to how much time passes
between when a customer reaches out and when the company responds. ✔✔True
What is the biggest challenge that most social media practitioners have? ✔✔Getting executive
buy-in for social ideas
Which of the below is not one of the five types of social media models? ✔✔
True or False? You should revisit your KPIs every 18 months. ✔✔False
When it comes to social listening, how do you know which social networks to start with? ✔✔
How can social media monitoring inform your sales and product teams? ✔✔Customer feedback,
whether positive or negative, can help sales people and product teams better solve for the
customers needs
, Why do you need to develop a business case for a new social monitoring technology? ✔✔To
clearly outline the expected value gained from a software investment and set the expectation with
your manager of how you'll realize the value
What should you do if your competitor has a big public blunder? ✔✔Maintain a healthy
approach and have empathy for the company's missteps. Reply thoughtfully and empathetically
to posts where appropriate
True or false? Content is only used during the attract and delight stages of the inbound
methodology. ✔✔False
Fill in the blank: Instagram stories are a great way to _____________. ✔✔Drive traffic and
engagement
Why are hashtags helpful? ✔✔to aid search, track campaigns, and to influence the creation of
user-generated content
When developing your brand's tone, _______ is key. ✔✔Context
Questions and Answers 100% Pass
Which network has the longest life for a piece of content? ✔✔Pinterest
True or false? A buyer persona is as important as business objectives when developing a social
media strategy. ✔✔True
Why would you want a service to help you manage and discover influence? ✔✔To identify
individuals who have the biggest following and high social clout
True or false? The best way to choose the right social media tool is to think about your business
goals, then narrow down your choices based on that goal criteria. ✔✔True
What do senior leaders care about when it comes to your social media plan? Choose all that
apply. ✔✔Competitive advantage, customer satisfaction, and return on investment
True or false? Simon Sinek says that people want to buy what you have. They don't care about
what you believe. ✔✔False
,True or False? In social media, a service level agreement (SLA) refers to how much time passes
between when a customer reaches out and when the company responds. ✔✔True
What is the biggest challenge that most social media practitioners have? ✔✔Getting executive
buy-in for social ideas
Which of the below is not one of the five types of social media models? ✔✔
True or False? You should revisit your KPIs every 18 months. ✔✔False
When it comes to social listening, how do you know which social networks to start with? ✔✔
How can social media monitoring inform your sales and product teams? ✔✔Customer feedback,
whether positive or negative, can help sales people and product teams better solve for the
customers needs
, Why do you need to develop a business case for a new social monitoring technology? ✔✔To
clearly outline the expected value gained from a software investment and set the expectation with
your manager of how you'll realize the value
What should you do if your competitor has a big public blunder? ✔✔Maintain a healthy
approach and have empathy for the company's missteps. Reply thoughtfully and empathetically
to posts where appropriate
True or false? Content is only used during the attract and delight stages of the inbound
methodology. ✔✔False
Fill in the blank: Instagram stories are a great way to _____________. ✔✔Drive traffic and
engagement
Why are hashtags helpful? ✔✔to aid search, track campaigns, and to influence the creation of
user-generated content
When developing your brand's tone, _______ is key. ✔✔Context
