HubSpot SM Certification Questions and
Answers Already Passed
There are many benefits to having a social media strategy. Which answer is NOT one of them?
✔✔Social media helps you send better emails
Which KPI is most likely to be a vanity metric? ✔✔Reach
On which social network should you share content more frequently? ✔✔Twitter
Which of these KPI's demonstrate engagement? Choose all that apply ✔✔Sharing and retweets;
likes or favorites
True or false? A buyer persona is as important as business objectives when developing a social
media strategy. ✔✔True
What's the difference between social listening and social monitoring? ✔✔Social listening
centralizes conversations about your brand so that you can join them, while social monitoring
measures reputation from higher level perspective
, Which network has the longest life for a piece of content? ✔✔Pinterest
Why would you want a service to help you manage and discover influence? ✔✔To identify
individuals who have the biggest following and high social clout
True or false? The best way to choose the right social media tool is to think about your business
goals, then narrow down your choices based on that goal criteria. ✔✔True
What do senior leaders care about when it comes to your social media plan? Choose all that
apply. ✔✔Competitive advantage; customer satisfaction
True or false? Simon Sinek says that people want to buy what you have. They don't care about
what you believe. ✔✔False
True or false? In social media, a service level agreement (SLA) refers to how much time passes
between what a customer reaches out and when the company responds. ✔✔True
Answers Already Passed
There are many benefits to having a social media strategy. Which answer is NOT one of them?
✔✔Social media helps you send better emails
Which KPI is most likely to be a vanity metric? ✔✔Reach
On which social network should you share content more frequently? ✔✔Twitter
Which of these KPI's demonstrate engagement? Choose all that apply ✔✔Sharing and retweets;
likes or favorites
True or false? A buyer persona is as important as business objectives when developing a social
media strategy. ✔✔True
What's the difference between social listening and social monitoring? ✔✔Social listening
centralizes conversations about your brand so that you can join them, while social monitoring
measures reputation from higher level perspective
, Which network has the longest life for a piece of content? ✔✔Pinterest
Why would you want a service to help you manage and discover influence? ✔✔To identify
individuals who have the biggest following and high social clout
True or false? The best way to choose the right social media tool is to think about your business
goals, then narrow down your choices based on that goal criteria. ✔✔True
What do senior leaders care about when it comes to your social media plan? Choose all that
apply. ✔✔Competitive advantage; customer satisfaction
True or false? Simon Sinek says that people want to buy what you have. They don't care about
what you believe. ✔✔False
True or false? In social media, a service level agreement (SLA) refers to how much time passes
between what a customer reaches out and when the company responds. ✔✔True
