HubSpot Marketing Software Questions
and Answers Already Graded A
What is the definition of contact management? ✔✔A strategy that focuses on using a software
program to easily store and source a contact's information, including their name, contact history,
email information, and more.
___________ is the software that exists with the goal of automating your marketing actions.
✔✔Marketing automation
Which of the following should you do before setting new KPI goals? ✔✔Identify current
performance for your KPIs.
Marketing Hub users will frequently use which of the following menus in HubSpot? ✔✔All of
the above
True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your
Marketing Hub campaign reporting less comprehensive. ✔✔T
,Which of the following metrics are marketing teams NOT likely to report on? ✔✔Individual
sales users' monthly quota
True or false? The more completely you use the Marketing Hub, the better the individual tools
can help you. ✔✔t
Keeping your database healthy and up to date should always be a priority so that you can create
powerful and ____________. ✔✔contextual conversations
True or false? You can import contacts into HubSpot that are opted-out of communication. ✔✔t
True or false? When importing contacts, HubSpot automatically searches for matches with your
spreadsheet columns and pairs your existing properties, such as first name and last name. ✔✔t
Which parts of your organization can benefit from buyer personas? ✔✔Marketing, sales, service
Which is NOT an example of demographic information that can help bring value to your buyer
persona research? ✔✔shoe size
, Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the
__________ on your dashboard. ✔✔top personas report
Most organizations target how many buyer personas? ✔✔3-5
When determining buyer personas, which type of information is most important to capture?
✔✔Psychographic information
All of the following are components of a topic cluster EXCEPT: ✔✔Distribution channels, such
as YouTube or Twitter
Fill in the blank: Strive to choose a core topic with a monthly search volume that's at least
___________. ✔✔300
True or false? The higher your DA (Domain Authority), the easier it should be for your topic
clusters to rank. ✔✔t
All of the following are examples of on-page SEO best practices to consider when optimizing
your pillar page EXCEPT: ✔✔The core topic is featured in a video at the top of the page
and Answers Already Graded A
What is the definition of contact management? ✔✔A strategy that focuses on using a software
program to easily store and source a contact's information, including their name, contact history,
email information, and more.
___________ is the software that exists with the goal of automating your marketing actions.
✔✔Marketing automation
Which of the following should you do before setting new KPI goals? ✔✔Identify current
performance for your KPIs.
Marketing Hub users will frequently use which of the following menus in HubSpot? ✔✔All of
the above
True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your
Marketing Hub campaign reporting less comprehensive. ✔✔T
,Which of the following metrics are marketing teams NOT likely to report on? ✔✔Individual
sales users' monthly quota
True or false? The more completely you use the Marketing Hub, the better the individual tools
can help you. ✔✔t
Keeping your database healthy and up to date should always be a priority so that you can create
powerful and ____________. ✔✔contextual conversations
True or false? You can import contacts into HubSpot that are opted-out of communication. ✔✔t
True or false? When importing contacts, HubSpot automatically searches for matches with your
spreadsheet columns and pairs your existing properties, such as first name and last name. ✔✔t
Which parts of your organization can benefit from buyer personas? ✔✔Marketing, sales, service
Which is NOT an example of demographic information that can help bring value to your buyer
persona research? ✔✔shoe size
, Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the
__________ on your dashboard. ✔✔top personas report
Most organizations target how many buyer personas? ✔✔3-5
When determining buyer personas, which type of information is most important to capture?
✔✔Psychographic information
All of the following are components of a topic cluster EXCEPT: ✔✔Distribution channels, such
as YouTube or Twitter
Fill in the blank: Strive to choose a core topic with a monthly search volume that's at least
___________. ✔✔300
True or false? The higher your DA (Domain Authority), the easier it should be for your topic
clusters to rank. ✔✔t
All of the following are examples of on-page SEO best practices to consider when optimizing
your pillar page EXCEPT: ✔✔The core topic is featured in a video at the top of the page
