HubSpot Certification Questions and
Answers 100% Correct
All of the following are content marketing practices EXCEPT: ✔✔technical SEO
Which best describes the content marketing and inbound marketing relationship? ✔✔success
relies on both as each serves a different function
Fill in the blank: To effectively tell your business' story, you need ________________. ✔✔a
mission with supporting values
Your boss has tasked you with writing a company story that will help make them stand out from
their
competitors. Keeping this in mind, what's the most effective question you should start with?
✔✔Why are you doing what you are doing?
Fill in the blank: The _________ can help you develop a mission statement that connects with
your audience ✔✔Golden Circle
, Every story has these three storytelling elements. What are they? ✔✔Characters, Conflict and
Resolution
True or false? If prospects can get the answers to their questions and see themselves as characters
in your story, they'll be more likely to purchase from you. ✔✔True
Fill in the blank: The conflict in your content's story should focus on the ____________.
✔✔prospects' needs
prospects' stage of the buyer's journey
prospects' problems (All of the above)
True or false? The conflict in this blog article is preventing team burnout. ✔✔True
This blog post is written from a ✔✔First person
True or false? When identifying raw material for generating ideas, it's best to stick with a
specific area
of focus. This way you can become an expert in generating ideas in this field. ✔✔False
Answers 100% Correct
All of the following are content marketing practices EXCEPT: ✔✔technical SEO
Which best describes the content marketing and inbound marketing relationship? ✔✔success
relies on both as each serves a different function
Fill in the blank: To effectively tell your business' story, you need ________________. ✔✔a
mission with supporting values
Your boss has tasked you with writing a company story that will help make them stand out from
their
competitors. Keeping this in mind, what's the most effective question you should start with?
✔✔Why are you doing what you are doing?
Fill in the blank: The _________ can help you develop a mission statement that connects with
your audience ✔✔Golden Circle
, Every story has these three storytelling elements. What are they? ✔✔Characters, Conflict and
Resolution
True or false? If prospects can get the answers to their questions and see themselves as characters
in your story, they'll be more likely to purchase from you. ✔✔True
Fill in the blank: The conflict in your content's story should focus on the ____________.
✔✔prospects' needs
prospects' stage of the buyer's journey
prospects' problems (All of the above)
True or false? The conflict in this blog article is preventing team burnout. ✔✔True
This blog post is written from a ✔✔First person
True or false? When identifying raw material for generating ideas, it's best to stick with a
specific area
of focus. This way you can become an expert in generating ideas in this field. ✔✔False
