HubSpot Digital Marketing Certification
Already Passed
Digital Marketing ✔✔Any kind of marketing that happens on a digital platform
inbound marketing ✔✔a business methodology that attracts customers by creating valuable
content and experiences tailored to them
Inbound Methodology ✔✔a method for growing an organization by building lasting
relationships with people and helping them reach their goals.
- Because when your customers succeed, you succeed.
Does Digital Marketing only consist of inbound or outbound marketing strategy? ✔✔No, it
encompasses all marketing strategies as long as they're digital.
Outbound marketing ✔✔aim to put marketing messages in front of as many people as possible in
the online space, regardless of whether it's relevant or welcome.
Ex: Banner ads
,What sets inbound marketing apart? ✔✔Marketers who employ digital inbound tactics use
online content to attract their target customer to their websites by providing information that's
helpful to them.
Ex: blogs
-- allows your website to capitalize on the key terms your ideal customers are searching for.
Differentiating Inbound marking and Digital marketing ✔✔-inbound is a methodology that uses
digital marketing assets to attract, engage, and delight customers online
-digital marketing is a term used to describe online marketing tactics of any kind, regardless of
whether they're considered inbound or outbound.
Importance of Channels ✔✔-Limiting your reach can have consequences
-Focusing on a single channel can create a poor customer experience and prevent you from
successfully nurturing your leads
-Making a positive impression
-Creating different strategies for each channel and focusing on how they work together to impact
your customers
-- your customers receive the content that is most relevant to their needs across a variety of
channels
,An example of digital marketing in action ✔✔-A lead reads a blog post about an issue
-The marketing email they may receive later might showcase a customer testimonial
-Later, the they use social media they'll see a retargeted ad about your products or services.
--exemplifies the best in digital marketing today
--each focusing around the issue and how it was solved.
--customers receive the most relevant content to their needs across various channels
-- provides a clear brand impression for your leads and makes their experience as seamless and
direct as possible
Content Marketing ✔✔a strategic marketing approach that focuses on creating and distributing
content that is valuable, relevant and consistent
-content that populates your website, blogs, ebooks, guides, etc.
-fits your ta's needs, answers their questions, and educates them (will attract high-quality leads
naturally as they search topics related to your business)
SEO ✔✔Search Engine Optimization.
, The process of improving a page's organic page rankings (rank in search results).
-optimizing your website and its content to increase your chances of appearing in search engine
results
Social Media Marketing ✔✔utilization of social media or social networks to market a product,
company, or brand
-marketers use a combination of social media channels to drive traffic to their websites by
promoting their content
-also used to engage/communicate with current and prospective customers
native advertising ✔✔Digital advertising that matches the appearance and purpose of the content
in which it is embedded
-often refers to boosted social media posts on platforms like twitter, Facebook, LinkedIn, and
Instagram
Ad Retargeting (Remarketing) ✔✔-digital marketing provides marketers w/ data to better target
customers
Already Passed
Digital Marketing ✔✔Any kind of marketing that happens on a digital platform
inbound marketing ✔✔a business methodology that attracts customers by creating valuable
content and experiences tailored to them
Inbound Methodology ✔✔a method for growing an organization by building lasting
relationships with people and helping them reach their goals.
- Because when your customers succeed, you succeed.
Does Digital Marketing only consist of inbound or outbound marketing strategy? ✔✔No, it
encompasses all marketing strategies as long as they're digital.
Outbound marketing ✔✔aim to put marketing messages in front of as many people as possible in
the online space, regardless of whether it's relevant or welcome.
Ex: Banner ads
,What sets inbound marketing apart? ✔✔Marketers who employ digital inbound tactics use
online content to attract their target customer to their websites by providing information that's
helpful to them.
Ex: blogs
-- allows your website to capitalize on the key terms your ideal customers are searching for.
Differentiating Inbound marking and Digital marketing ✔✔-inbound is a methodology that uses
digital marketing assets to attract, engage, and delight customers online
-digital marketing is a term used to describe online marketing tactics of any kind, regardless of
whether they're considered inbound or outbound.
Importance of Channels ✔✔-Limiting your reach can have consequences
-Focusing on a single channel can create a poor customer experience and prevent you from
successfully nurturing your leads
-Making a positive impression
-Creating different strategies for each channel and focusing on how they work together to impact
your customers
-- your customers receive the content that is most relevant to their needs across a variety of
channels
,An example of digital marketing in action ✔✔-A lead reads a blog post about an issue
-The marketing email they may receive later might showcase a customer testimonial
-Later, the they use social media they'll see a retargeted ad about your products or services.
--exemplifies the best in digital marketing today
--each focusing around the issue and how it was solved.
--customers receive the most relevant content to their needs across various channels
-- provides a clear brand impression for your leads and makes their experience as seamless and
direct as possible
Content Marketing ✔✔a strategic marketing approach that focuses on creating and distributing
content that is valuable, relevant and consistent
-content that populates your website, blogs, ebooks, guides, etc.
-fits your ta's needs, answers their questions, and educates them (will attract high-quality leads
naturally as they search topics related to your business)
SEO ✔✔Search Engine Optimization.
, The process of improving a page's organic page rankings (rank in search results).
-optimizing your website and its content to increase your chances of appearing in search engine
results
Social Media Marketing ✔✔utilization of social media or social networks to market a product,
company, or brand
-marketers use a combination of social media channels to drive traffic to their websites by
promoting their content
-also used to engage/communicate with current and prospective customers
native advertising ✔✔Digital advertising that matches the appearance and purpose of the content
in which it is embedded
-often refers to boosted social media posts on platforms like twitter, Facebook, LinkedIn, and
Ad Retargeting (Remarketing) ✔✔-digital marketing provides marketers w/ data to better target
customers
