HubSpot Digital Marketing Certification
Exam Already Passed
True or false: Digital advertising has no impact on your organic marketing efforts. ✔✔False
Which of the following can digital advertising help you accomplish? ✔✔Get more results in the
search engine results pages
Organic reach on social media networks like Facebook is: ✔✔Shrinking
Which of the following is a reason why advertising was not originally part of the inbound
playbook? ✔✔It was seen as intrusive, irrelevant, and unhelpful, wasn't targeted, and there
wasn't the ability to take over control of the content. (All of the Above)
While Facebook focuses on targeting your ads based on your audience's interests, Google Ads
focuses on targeting your ads based on your audience's ✔✔Intent
What's retargeting? ✔✔Targeting people who are already familiar with your brand
, Get Fitness is a fictional studio that sells fitness classes. The fitness industry is highly
competitive and consumers are known to not be very brand loyal. Which paid media initiative
will likely be most successful for this business? ✔✔Display ads showing the class's value
The Evergreen Environmental Organization is a fictional nonprofit. One of their marketing goals
is to build up the newsletter subscription database. They have a campaign and budget in place
but the manual bidding strategy does not always spend their daily budget. Which of the
following automated bidding strategies will help get the most out of the budget for this
campaign? ✔✔Maximize Conversions
Which of the following should be the first way you optimize your paid media campaigns?
✔✔Bidding
At what stage in the buyer's journey is demographic targeting most effective? ✔✔Awareness
Select all that apply. With behavioral targeting, you could reach people who:
viewed your pricing page
Exam Already Passed
True or false: Digital advertising has no impact on your organic marketing efforts. ✔✔False
Which of the following can digital advertising help you accomplish? ✔✔Get more results in the
search engine results pages
Organic reach on social media networks like Facebook is: ✔✔Shrinking
Which of the following is a reason why advertising was not originally part of the inbound
playbook? ✔✔It was seen as intrusive, irrelevant, and unhelpful, wasn't targeted, and there
wasn't the ability to take over control of the content. (All of the Above)
While Facebook focuses on targeting your ads based on your audience's interests, Google Ads
focuses on targeting your ads based on your audience's ✔✔Intent
What's retargeting? ✔✔Targeting people who are already familiar with your brand
, Get Fitness is a fictional studio that sells fitness classes. The fitness industry is highly
competitive and consumers are known to not be very brand loyal. Which paid media initiative
will likely be most successful for this business? ✔✔Display ads showing the class's value
The Evergreen Environmental Organization is a fictional nonprofit. One of their marketing goals
is to build up the newsletter subscription database. They have a campaign and budget in place
but the manual bidding strategy does not always spend their daily budget. Which of the
following automated bidding strategies will help get the most out of the budget for this
campaign? ✔✔Maximize Conversions
Which of the following should be the first way you optimize your paid media campaigns?
✔✔Bidding
At what stage in the buyer's journey is demographic targeting most effective? ✔✔Awareness
Select all that apply. With behavioral targeting, you could reach people who:
viewed your pricing page
