HubSpot Inbound Certification Study
Guide 100% Pass
What's the difference between traditional marketing & inbound marketing? ✔✔Traditional:
Finding Customers. Cold calling, cold emails (spam), interruptive ads, marketer-centric
Inbound: Empowering Potential Customers. SEO, blogging, attraction, customer-centric.
What is inbound? ✔✔-marketing focused on getting found by customers
-Inbound is about being a part of the conversation
-creating marketing that people love
What is the inbound methodology? ✔✔It illustrates the four stages that make up the inbound
marketing and sales process.
What are the different phases that make up inbound methodology? ✔✔1. attract strangers to your
site ( blogging, optimizing your
website, and social media)
2. convert into leads (forms, call to action, landing pages)
,3. close (CRM, emails, workflow)
4. delight ( surveys, smart content, social monitoring)
How does analyze fit into the inbound methodology? ✔✔Analysis is part of every single thing
you do with your inbound strategy. Anything you do
-- any piece of content you create, any campaign you launch, or any marketing action you
undertake -- should be analyzed.
What are the best inbound practices? ✔✔-using buyer personas
-by using the buyer's journey
- by creating remarkable content, and knowing how to
leverage it
What is a buyer persona? ✔✔semi-fictional representations of an ideal customer, based on real
data and some educated speculation about demographics, behaviors, motivations, and goals.
How do you create a buyer persona? ✔✔created through research, analysis, and taking a close
look at who's already buying from you.
,How do you go about researching buy personas? ✔✔Buyer personas must be based off of actual
research, not assumptions.
Ask questions like:
What is your job role? Your title?
What industry or industries does your company work/is your role in?
What are you working to accomplish?
What are your biggest challenges?
How do you learn about new information for your role?
Do you use the internet to research vendors or products?
always focus on the 'Why' or the motives of your buyer personas, not their actions.
Start by interviewing your current customers, former customers, prospects, and even your
coworkers.
Once you've spoken to a few people, it's time to start looking for trends.
, What are the components of a persona profile story? ✔✔Background, demographics, identifiers,
goals, challeges, how you solve the problem, common objectives, real quotes
What is the buyer's journey? ✔✔active research process someone goes through leading up to a
purchase
What are the stages that make up the buyers jouney? How are they defines? ✔✔the awareness
stage, when your prospect is experiencing and expressing symptoms of a problem or opportunity.
They're doing education research to more clearly understand, frame, and give a name to their
problem.
the consideration stage, when a prospect has now clearly defined and given a name to their
problem or opportunity. They are committed to researching and understanding all of the
available
approaches and/or methods to solving the defined problem or opportunity.
and the decision stage that portray the experiences your potential customers go through. when a
prospect has now decided on their solution strategy, method, or
Guide 100% Pass
What's the difference between traditional marketing & inbound marketing? ✔✔Traditional:
Finding Customers. Cold calling, cold emails (spam), interruptive ads, marketer-centric
Inbound: Empowering Potential Customers. SEO, blogging, attraction, customer-centric.
What is inbound? ✔✔-marketing focused on getting found by customers
-Inbound is about being a part of the conversation
-creating marketing that people love
What is the inbound methodology? ✔✔It illustrates the four stages that make up the inbound
marketing and sales process.
What are the different phases that make up inbound methodology? ✔✔1. attract strangers to your
site ( blogging, optimizing your
website, and social media)
2. convert into leads (forms, call to action, landing pages)
,3. close (CRM, emails, workflow)
4. delight ( surveys, smart content, social monitoring)
How does analyze fit into the inbound methodology? ✔✔Analysis is part of every single thing
you do with your inbound strategy. Anything you do
-- any piece of content you create, any campaign you launch, or any marketing action you
undertake -- should be analyzed.
What are the best inbound practices? ✔✔-using buyer personas
-by using the buyer's journey
- by creating remarkable content, and knowing how to
leverage it
What is a buyer persona? ✔✔semi-fictional representations of an ideal customer, based on real
data and some educated speculation about demographics, behaviors, motivations, and goals.
How do you create a buyer persona? ✔✔created through research, analysis, and taking a close
look at who's already buying from you.
,How do you go about researching buy personas? ✔✔Buyer personas must be based off of actual
research, not assumptions.
Ask questions like:
What is your job role? Your title?
What industry or industries does your company work/is your role in?
What are you working to accomplish?
What are your biggest challenges?
How do you learn about new information for your role?
Do you use the internet to research vendors or products?
always focus on the 'Why' or the motives of your buyer personas, not their actions.
Start by interviewing your current customers, former customers, prospects, and even your
coworkers.
Once you've spoken to a few people, it's time to start looking for trends.
, What are the components of a persona profile story? ✔✔Background, demographics, identifiers,
goals, challeges, how you solve the problem, common objectives, real quotes
What is the buyer's journey? ✔✔active research process someone goes through leading up to a
purchase
What are the stages that make up the buyers jouney? How are they defines? ✔✔the awareness
stage, when your prospect is experiencing and expressing symptoms of a problem or opportunity.
They're doing education research to more clearly understand, frame, and give a name to their
problem.
the consideration stage, when a prospect has now clearly defined and given a name to their
problem or opportunity. They are committed to researching and understanding all of the
available
approaches and/or methods to solving the defined problem or opportunity.
and the decision stage that portray the experiences your potential customers go through. when a
prospect has now decided on their solution strategy, method, or
