HubSpot Inbound Certification Study
Guide Already Passed
Why use inbound marketing? ✔✔• Part of the conversation
• Get the right people to your site
• Empower customers
What is essential for successful inbound strategy? ✔✔Analysis
What are the stages of inbound methodology? ✔✔Attract, convert, close, delight
What are the fundamentals of inbound success? ✔✔• Use buyers personas
• Use buyer's journey
• Create remarkable content
• Leverage your content
Why use buyer persona? ✔✔represents ideal customer, created based on research, universally
useful across all industries, profile stories
,Why use buyers journey? ✔✔Active research process that a potential customer goes through
leading up to a purchase
Three stages...
Different content fits into different stages
What are the three stages of a buyers journey? ✔✔Awareness, Consideration, Decision
Why create remarkable content? ✔✔content and context are both important
What is the definition of content? ✔✔
What is the definition of context? ✔✔
Why leverage your content? ✔✔Delivery makes content relevant
Enables achievement of business goals: different techniques for different goals
, What do inbound strategies look like? ✔✔Designed to attract, convert, close and delight specific
personas
Content to attract and content to convert -> both fit in buyers journey
Content to close & delight
Content determined by delivery mechanism
Elaborate on strategies.... ✔✔
ATTRACT: What is optimization and why do you need it? ✔✔the act, process or methodology
of making something as fully perfect, functional or perfect as possible
website optimization can pertains to any stage of inbound methodology, but fully optimized
websites work in all stages
Still refers to search engine optimization
Guide Already Passed
Why use inbound marketing? ✔✔• Part of the conversation
• Get the right people to your site
• Empower customers
What is essential for successful inbound strategy? ✔✔Analysis
What are the stages of inbound methodology? ✔✔Attract, convert, close, delight
What are the fundamentals of inbound success? ✔✔• Use buyers personas
• Use buyer's journey
• Create remarkable content
• Leverage your content
Why use buyer persona? ✔✔represents ideal customer, created based on research, universally
useful across all industries, profile stories
,Why use buyers journey? ✔✔Active research process that a potential customer goes through
leading up to a purchase
Three stages...
Different content fits into different stages
What are the three stages of a buyers journey? ✔✔Awareness, Consideration, Decision
Why create remarkable content? ✔✔content and context are both important
What is the definition of content? ✔✔
What is the definition of context? ✔✔
Why leverage your content? ✔✔Delivery makes content relevant
Enables achievement of business goals: different techniques for different goals
, What do inbound strategies look like? ✔✔Designed to attract, convert, close and delight specific
personas
Content to attract and content to convert -> both fit in buyers journey
Content to close & delight
Content determined by delivery mechanism
Elaborate on strategies.... ✔✔
ATTRACT: What is optimization and why do you need it? ✔✔the act, process or methodology
of making something as fully perfect, functional or perfect as possible
website optimization can pertains to any stage of inbound methodology, but fully optimized
websites work in all stages
Still refers to search engine optimization
