HubSpot Marketing Certification
Questions and Answers Already Passed
Why is social media an important part of inbound marketing?
Social media helps you reach millions of people in distant countries.
Users have the best customer service experiences in social media.
Social media is a one-to-one medium you can use to market in a direct, human way.
Social media has better advertising options than traditional media. ✔✔Social media is a one-to-
one medium you can use to market in a direct, human way.
When you dig deeper into the development of your buyer persona, what type of information do
you want to consider?
Psychographics
Return on investment
Advertising results
Word of mouth ✔✔Psychographics
What is a vanity metric?
A metric that shows the sentiment of your brand in social
,A key performance indicator (KPI) that shows you how popular your company is
A surface-level metric that doesn't correlate with your business success ✔✔A surface-level
metric that doesn't correlate with your business success
True or false? Follower count is often considered to be a vanity metric.
True
False ✔✔True
Which KPI will executives be more responsive to?
Reach
Retention and loyalty
Engagement
Return on investment (ROI) ✔✔ROI
Why should you start planning the structure of your team by looking at business goals?
To help you determine what channels and content you'll need and the staffing to make it happen.
To know if advertising is a priority so you can allocate enough funds.
To satisfy company stakeholders.
, To understand if roadblocks such as lack of time and lack of people are obstacles that you'll need
to overcome. ✔✔To help you determine what channels and content you'll need and the staffing
to make it happen.
Which of the following steps is NOT one you need to think about when planning how to
structure your social team?
Plan your business and social goals one to three years out.
Consider your stakeholders' needs.
Allocate or advocate for resources.
Gather industry data to support your goal. ✔✔Gather industry data to support your goal.
True or false? You should develop your social media budget before you create your social media
plan.
True
False ✔✔False
What did Simon Sinek recommend you do to get people to buy in to your products or ideas?
Be clear about all the features so that the customer is not confused.
Questions and Answers Already Passed
Why is social media an important part of inbound marketing?
Social media helps you reach millions of people in distant countries.
Users have the best customer service experiences in social media.
Social media is a one-to-one medium you can use to market in a direct, human way.
Social media has better advertising options than traditional media. ✔✔Social media is a one-to-
one medium you can use to market in a direct, human way.
When you dig deeper into the development of your buyer persona, what type of information do
you want to consider?
Psychographics
Return on investment
Advertising results
Word of mouth ✔✔Psychographics
What is a vanity metric?
A metric that shows the sentiment of your brand in social
,A key performance indicator (KPI) that shows you how popular your company is
A surface-level metric that doesn't correlate with your business success ✔✔A surface-level
metric that doesn't correlate with your business success
True or false? Follower count is often considered to be a vanity metric.
True
False ✔✔True
Which KPI will executives be more responsive to?
Reach
Retention and loyalty
Engagement
Return on investment (ROI) ✔✔ROI
Why should you start planning the structure of your team by looking at business goals?
To help you determine what channels and content you'll need and the staffing to make it happen.
To know if advertising is a priority so you can allocate enough funds.
To satisfy company stakeholders.
, To understand if roadblocks such as lack of time and lack of people are obstacles that you'll need
to overcome. ✔✔To help you determine what channels and content you'll need and the staffing
to make it happen.
Which of the following steps is NOT one you need to think about when planning how to
structure your social team?
Plan your business and social goals one to three years out.
Consider your stakeholders' needs.
Allocate or advocate for resources.
Gather industry data to support your goal. ✔✔Gather industry data to support your goal.
True or false? You should develop your social media budget before you create your social media
plan.
True
False ✔✔False
What did Simon Sinek recommend you do to get people to buy in to your products or ideas?
Be clear about all the features so that the customer is not confused.
