DECA Marketing Questions and Answers Rated A

DECA Marketing Questions and Answers
Rated A
Marketing ✔✔"The dynamic activities that focus on the customer to generate a profitable

exchange" (Page 5)




The Goal of Marketing ✔✔"To meet customers' needs (goods and services you need) and wants

(goods and services you do not need but would like to have) with products that customers can

and will buy" (Page 5)




Dynamic ✔✔"constantly changing" (Page 5)




Customer ✔✔"an individual or group who buys products" (Page 6)




Target Market ✔✔"The specific group of customers whose needs a company will focus on

satisfying" (Page 6)




The Four Ps of Marketing ✔✔Product, Place, Price, and Promotion (Page 8)

, Product ✔✔"Anything that can be bought or sold" (Page 8)




Good ✔✔"A physical item" (Page 8)




Service ✔✔"An action that is done for you" (Page 8)




Idea ✔✔"A concept, cause, issue, image, or philosophy that can be marketed" (Page 8)




Place ✔✔The process of making products available to customers (Page 8)




Retailer ✔✔"A business that buys products to resell to final customers" (Page 8)




Distribution ✔✔"the process of physically delivering goods to customers" (Page 9)




Price ✔✔"The amount of money requested or exchanged for a product" (Page 10)