Written by students who passed Immediately available after payment Read online or as PDF Wrong document? Swap it for free 4.6 TrustPilot
logo-home
Previously searched by you
Previously searched by you
logo
  • Hogeschool Utrecht (HU)
  • Consumentengedrag
To add items to your wishlist, you must be logged in
Summary

Samenvatting Consumentengedrag de basis - Weber

Rating
-
Sold
1
Pages
9
Uploaded on
10-10-2023
Written in
2022/2023

Met deze handige samenvatting kun je gemakkelijk lesstof leren. Met behulp van de vele plaatjes word leren makkelijk! Alle stof is gemakkelijk geformuleerd waardoor het makkelijker te onthouden is.

Institution
Hogeschool Utrecht (HU)
Course
Consumentengedrag

Content preview

SAMENVATTING H1, 2, 3, 4, 5 & 6
CONSUMENTENGEDRAG H1

Customer insights > marketeer moet inzicht verwerven in het werkelijke gedrag van de consument



4 categorieën van consumentengedrag:

1. Communicatiegedrag & beslissen over de aankoop
2. Koopgedrag
3. Gebruiksgedrag
4. Afdankgedrag



Het wiel van consumentengedrag:

, CONSUMENTENGEDRAG H2


Segmentatiesysteem VALS > values and lifestyles




3 soorten motivatie-conflicten:

1. Approach-approach-conflict > consument wil het een en het ander willen
2. Approach-avoidance-conflict > consument wil iets wel maar tegelijkertijd ook weer niet
3. Avoidance- avoidance- conflict > de consument wil het een en het ander niet



Behoeftepiramide van Maslow:
Report Copyright Violation

Connected book

image
Andre Weber Consumentengedrag, de basis
  • 13 mei 2019
  • 9789001899974
  • 6

Written for

Institution
Hogeschool Utrecht (HU)
Study
Commerci‰le Economie
Course
Consumentengedrag
All documents for this subject (2)

Document information

Summarized whole book?
No
Which chapters are summarized?
Hoofdstuk 1 t/m 6
Uploaded on
October 10, 2023
Number of pages
9
Written in
2022/2023
Type
SUMMARY

Subjects

  • segmentatiesysteem vals
  • niveaus van abstractie
  • middeldoelketen
  • perceptie
  • conditioneren
  • effectenhiërarchie
  • halo effect
  • beslissingsproces
  • cogni
  • 3 soorten motivatie conflicten
  • behoeftepiramide van maslow
$10.92
Get access to the full document:
Wrong document? Swap it for free Within 14 days of purchase and before downloading, you can choose a different document. You can simply spend the amount again.
Written by students who passed
Immediately available after payment
Read online or as PDF
Get to know the seller
Seller avatar
julitteverton

Get to know the seller

Seller avatar
julitteverton ROC RIVOR
View profile
Follow You need to be logged in order to follow users or courses
Sold
8
Member since
3 year
Number of followers
6
Documents
5
Last sold
4 months ago

0.0

0 reviews

5
0
4
0
3
0
2
0
1
0

Recently viewed by you

Thumbnail
Package deal
Firefighter 1 Final Test2025(Scored 100%)/Study guide for Firefighter 1 final exam
-
2025
$ 38.73 More info
Thumbnail
Exam (elaborations)
ATI TEAS 7 Comprehensive Practice Exam
-
2022
$ 19.49 More info
Thumbnail
Exam (elaborations)
US History I Unit 2 Challenge 3.
-
2024
$ 15.59 More info
Thumbnail
Exam (elaborations)
It will help in last time preparation.
-
2024
$ 8.49 More info
Thumbnail
Exam (elaborations)
INP 100 Chapter 6.
-
2024
$ 8.49 More info
Thumbnail
Exam (elaborations)
NAUI Nitrox Diver Final Exam with Complete Solutions
-
2026
$ 16.49 More info
Thumbnail
Summary
Algemene oncologie samenvatting
-
2021
$ 4.83 More info
Thumbnail
Exam (elaborations)
CHEM_120_Week___6
-
2022
$ 9.99 More info
Thumbnail
Exam (elaborations)
CAPSTONE MODULE 3 EXAM 2024/2025
-
2024
$ 15.49 More info

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Working on your references?

Create accurate citations in APA, MLA and Harvard with our free citation generator.

Learn more Create citation
Working on your references?

Frequently asked questions