WGU C201 Business Acumen Actual exam Study Guide () - Questions and Answers

WGU C201 Business Acumen Actual exam Study Guide () - Questions and Answers Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? (Ans - Evaluating results What is the result of a company increasing the delegation of authority and the span of control? (Ans - Increased number of direct reports per manager Which two key elements does an effective organization include? (Ans - Human interaction, structure Why does a line organizational structure function most effectively in a crisis situation? (Ans - It established a direct flow of authority Number the seven steps in the recruiting and interviewing process from first to last. (Ans – 1) Define job requirements, 2) Contact and visit colleges for applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6) Follow up interviews, 7) Hiring determination Which primary driver does management use for an organization's structure? (Ans - Achievement of company goals Which step in the organizing process results in management group work activities into units within the organization? (Ans - Departmentalization A high tech startup company is launching a marketing campaign for its new social media portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social media sits. Which type of competitive advantage is this company leveraging? (Ans - Customer loyalty Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on short term price cutting tactics such as cents off coupons, rebates, and special sales? (Ans - Everyday low pricing When would a pull promotional strategy enhance a competitive advantage to market a product better than a push strategy? (Ans - When demand for the product is driven by the end user Which marketing tool is essential to building an effective relationship marketing campaign? (Ans - An affinity program Which element of the promotional mix has the advantage of messaging that can be tailored for each customer, but the disadvantage of a high cost per contact? (Ans - Personal Selling What three factors should be addressed in a successful marketing plan? Choose 3 answers. (Ans - Target Market, Sales revenue goals, Plan implementation timeline (not on list, marketing budget) Which three characteristics are measured in demographic segmentation? Choose 3 answers (Ans - Race and ethnicity, Income, Household size