WGU D077 2023-2024 ACTUAL EXAM
300 QUESTIONS AND CORRECT
ANSWERS (100%VERIFIED ANSWERS)
|ALREADY GRADED A+
Primary marketing research technique that explores the impact of one or more factors,
such as the comparison of two marketing campaigns - CORRECT ANSWER
experimental research
Automatic, low-involvement purchase decision process based on limited information or
information gathered in the past - CORRECT ANSWER routine problem-solving
Identify the SWOT in this situation: New government policies will help the company in
the future - CORRECT ANSWER external opportunity
Personal Selling is the personal aspect of the Promotion "P" in the marketing mix, briefly
discuss how you think Personal Selling is part of both Marketing and Sales. -
CORRECT ANSWER The salesperson extends the relationship that was established
through marketing efforts and makes a personal connection with you. If you have a
good experience, your relationship with the company gets even better, and you are
more likely to shop there again and tell your friends. In addition to closing the sale
(when the customer purchases the product or service), the salesperson has a very
important role in the marketing process. Because the salesperson (in the store, online,
or on the phone) is a primary touch point and a personal interaction with the customer,
the salesperson is the brand in the eyes of the customer.
Define the 4 key trends in Personal Selling - CORRECT ANSWER Technological
advances and the internet are providing additional means for customers and
salespeople to interact. Adaptive selling is a trend in personal selling that focuses on
understanding the customer's social style and adapting your approach to it.I ntegrated
marketing communications (IMC) supports sales by immersing customers in
communications with the brand using different touchpoints. Artificial intelligence is
allowing sales to reach a new level of customized messaging.
Which attribute represents qualitative research? - CORRECT ANSWER Exploring
ideas, perceptions, and behaviors in depth
Which growth strategy utilizes new markets with existing products using the strategic
opportunity matrix? - CORRECT ANSWER Market development
,What are the four social styles in the social style matrix? - CORRECT ANSWER
analytical, driver, amiable, and expressive.
A marketing experiment where two variants of a campaign are tested to see which one
is most effective - CORRECT ANSWER A/B testing
Using social styles to customize a sales approach to the specific customer - CORRECT
ANSWER Adaptive selling
Positive, negative, or ambivalent evaluation of people, objects, event, activities, ideas,
or anything else in the environment - CORRECT ANSWER attitudes
Characteristics that define a product and will influence the customer's purchase decision
- CORRECT ANSWER attributes
Style of handling conflict with little empathy or self-interest - CORRECT ANSWER
Avoidance
Planning tool which uses a quadrant to map the strategic position of a business brand
based on the brand's market share and the market's growth potential - CORRECT
ANSWER BCG Matrix
Voluntary and intentional refusal to buy products from a certain person, company, or
country for ethical or political reasons - CORRECT ANSWER boycott
One of the drivers of customer equity, based on how the customer assesses the value
of the brand - CORRECT ANSWER brand equity
The unique identity and associations of a company, often captured in a design, sign,
symbol, or words that identify a product and differentiate it from competitors -
CORRECT ANSWER brand
Expansions and contractions in the level of economic activities (business fluctuations)
around a long-term growth trend - CORRECT ANSWER business cycle
Sales to another company that consumes the product or services as part of operating
the business or uses the product in the assembly of the final product it sells to
consumers - CORRECT ANSWER business to business (B2B)
Sales directly to the individuals who consume a finished product for personal use -
CORRECT ANSWER business-to-consumer (B2C)
Group of decision makers for a purchase by an organization - CORRECT ANSWER
buying center
,When a company sells products directly to consumers, in competition with the
company's own channel partners - CORRECT ANSWER Channel conflict
Style of handling conflict with high concern for both empathy and self-interest -
CORRECT ANSWER Collaboration
The study of individuals, groups, or organizations and all the activities associated with
the purchase, use, and disposal of goods and services - CORRECT ANSWER
consumer behavior
Statistical measure of consumers' level of optimism about current and future economic
conditions - CORRECT ANSWER consumer confidence
The user of a purchased product or service - CORRECT ANSWER consumer
Promotion through the creation and sharing of messages and materials designed to
stimulate interest in a product - CORRECT ANSWER Content marketing
Cooperation between levels of a distribution channel as described by a formal
agreement - CORRECT ANSWER contractual vertical marketing system
Way of conducting business with commitment to the values, norms, and expectations of
society for social responsibility - CORRECT ANSWER Corporate Social Responsibility
(CSR)
Ownership by a single company of all levels of production and distribution - CORRECT
ANSWER corporate vertical marketing system
The combined customer lifetime values of all the company's customers - CORRECT
ANSWER customer equity
The steps in the customer relationship with a company, from initial contact to loyalty -
CORRECT ANSWER customer life cycle
Processes implemented by a company to handle its contact with customers with the
goal of creating a unified customer experience to maximize retention - CORRECT
ANSWER Customer relationship management (CRM)
A measure of how products or services delivered by a company meet or exceed
customer expectations - CORRECT ANSWER customer satisfaction
The purchaser of a product or service - CORRECT ANSWER customer
Companies (also known as customer insights service providers) that collect and analyze
massive data sets on consumers which can be used as secondary data for marketing
research - CORRECT ANSWER Database marketing organizations
, Hiding the truth, especially to get an advantage - CORRECT ANSWER deception
Individual(s) at an organization making the final purchase decision, often the person
who owns the budget - CORRECT ANSWER Deciders
Targeting strategy where a company provides separate offerings to each different
market segment that it targets - CORRECT ANSWER differentiated marketing
All of a company's marketing efforts that use an electronic device or the Internet -
CORRECT ANSWER digital marketing
Sale of products from the producer to the end user without an intermediary - CORRECT
ANSWER Direct distribution
Process of acquiring raw materials and moving materials and finished products from the
producer to customers - CORRECT ANSWER Distribution
Buying and selling of goods and services over the Internet using websites and/or mobile
applications - CORRECT ANSWER E-commerce
Human requirement to feel respected and valued by others as well as yourself -
CORRECT ANSWER esteem needs
Type of consumer activism where ethical products are favored and unethical products
or companies are avoided - CORRECT ANSWER Ethical consumerism
Changes in behavior in response to direct experience; learning as a reflection on doing -
CORRECT ANSWER experiential learning
People with this social style want to know "who" - CORRECT ANSWER expressive
Differences in outlook, opinions, values, and cultural norms between people of different
generations - CORRECT ANSWER generation gaps
Dividing the market into sub-groups based on region or geographic characteristics -
CORRECT ANSWER Geographic segmentation
Physical product offering manufactured by a business - CORRECT ANSWER good
Sales approach using psychological pressure and insistent language to push a
customer to a quick purchase decision - CORRECT ANSWER hard selling
Complex purchase decisions that are important to the consumer and involve some risk -
CORRECT ANSWER high-involvement decisions
300 QUESTIONS AND CORRECT
ANSWERS (100%VERIFIED ANSWERS)
|ALREADY GRADED A+
Primary marketing research technique that explores the impact of one or more factors,
such as the comparison of two marketing campaigns - CORRECT ANSWER
experimental research
Automatic, low-involvement purchase decision process based on limited information or
information gathered in the past - CORRECT ANSWER routine problem-solving
Identify the SWOT in this situation: New government policies will help the company in
the future - CORRECT ANSWER external opportunity
Personal Selling is the personal aspect of the Promotion "P" in the marketing mix, briefly
discuss how you think Personal Selling is part of both Marketing and Sales. -
CORRECT ANSWER The salesperson extends the relationship that was established
through marketing efforts and makes a personal connection with you. If you have a
good experience, your relationship with the company gets even better, and you are
more likely to shop there again and tell your friends. In addition to closing the sale
(when the customer purchases the product or service), the salesperson has a very
important role in the marketing process. Because the salesperson (in the store, online,
or on the phone) is a primary touch point and a personal interaction with the customer,
the salesperson is the brand in the eyes of the customer.
Define the 4 key trends in Personal Selling - CORRECT ANSWER Technological
advances and the internet are providing additional means for customers and
salespeople to interact. Adaptive selling is a trend in personal selling that focuses on
understanding the customer's social style and adapting your approach to it.I ntegrated
marketing communications (IMC) supports sales by immersing customers in
communications with the brand using different touchpoints. Artificial intelligence is
allowing sales to reach a new level of customized messaging.
Which attribute represents qualitative research? - CORRECT ANSWER Exploring
ideas, perceptions, and behaviors in depth
Which growth strategy utilizes new markets with existing products using the strategic
opportunity matrix? - CORRECT ANSWER Market development
,What are the four social styles in the social style matrix? - CORRECT ANSWER
analytical, driver, amiable, and expressive.
A marketing experiment where two variants of a campaign are tested to see which one
is most effective - CORRECT ANSWER A/B testing
Using social styles to customize a sales approach to the specific customer - CORRECT
ANSWER Adaptive selling
Positive, negative, or ambivalent evaluation of people, objects, event, activities, ideas,
or anything else in the environment - CORRECT ANSWER attitudes
Characteristics that define a product and will influence the customer's purchase decision
- CORRECT ANSWER attributes
Style of handling conflict with little empathy or self-interest - CORRECT ANSWER
Avoidance
Planning tool which uses a quadrant to map the strategic position of a business brand
based on the brand's market share and the market's growth potential - CORRECT
ANSWER BCG Matrix
Voluntary and intentional refusal to buy products from a certain person, company, or
country for ethical or political reasons - CORRECT ANSWER boycott
One of the drivers of customer equity, based on how the customer assesses the value
of the brand - CORRECT ANSWER brand equity
The unique identity and associations of a company, often captured in a design, sign,
symbol, or words that identify a product and differentiate it from competitors -
CORRECT ANSWER brand
Expansions and contractions in the level of economic activities (business fluctuations)
around a long-term growth trend - CORRECT ANSWER business cycle
Sales to another company that consumes the product or services as part of operating
the business or uses the product in the assembly of the final product it sells to
consumers - CORRECT ANSWER business to business (B2B)
Sales directly to the individuals who consume a finished product for personal use -
CORRECT ANSWER business-to-consumer (B2C)
Group of decision makers for a purchase by an organization - CORRECT ANSWER
buying center
,When a company sells products directly to consumers, in competition with the
company's own channel partners - CORRECT ANSWER Channel conflict
Style of handling conflict with high concern for both empathy and self-interest -
CORRECT ANSWER Collaboration
The study of individuals, groups, or organizations and all the activities associated with
the purchase, use, and disposal of goods and services - CORRECT ANSWER
consumer behavior
Statistical measure of consumers' level of optimism about current and future economic
conditions - CORRECT ANSWER consumer confidence
The user of a purchased product or service - CORRECT ANSWER consumer
Promotion through the creation and sharing of messages and materials designed to
stimulate interest in a product - CORRECT ANSWER Content marketing
Cooperation between levels of a distribution channel as described by a formal
agreement - CORRECT ANSWER contractual vertical marketing system
Way of conducting business with commitment to the values, norms, and expectations of
society for social responsibility - CORRECT ANSWER Corporate Social Responsibility
(CSR)
Ownership by a single company of all levels of production and distribution - CORRECT
ANSWER corporate vertical marketing system
The combined customer lifetime values of all the company's customers - CORRECT
ANSWER customer equity
The steps in the customer relationship with a company, from initial contact to loyalty -
CORRECT ANSWER customer life cycle
Processes implemented by a company to handle its contact with customers with the
goal of creating a unified customer experience to maximize retention - CORRECT
ANSWER Customer relationship management (CRM)
A measure of how products or services delivered by a company meet or exceed
customer expectations - CORRECT ANSWER customer satisfaction
The purchaser of a product or service - CORRECT ANSWER customer
Companies (also known as customer insights service providers) that collect and analyze
massive data sets on consumers which can be used as secondary data for marketing
research - CORRECT ANSWER Database marketing organizations
, Hiding the truth, especially to get an advantage - CORRECT ANSWER deception
Individual(s) at an organization making the final purchase decision, often the person
who owns the budget - CORRECT ANSWER Deciders
Targeting strategy where a company provides separate offerings to each different
market segment that it targets - CORRECT ANSWER differentiated marketing
All of a company's marketing efforts that use an electronic device or the Internet -
CORRECT ANSWER digital marketing
Sale of products from the producer to the end user without an intermediary - CORRECT
ANSWER Direct distribution
Process of acquiring raw materials and moving materials and finished products from the
producer to customers - CORRECT ANSWER Distribution
Buying and selling of goods and services over the Internet using websites and/or mobile
applications - CORRECT ANSWER E-commerce
Human requirement to feel respected and valued by others as well as yourself -
CORRECT ANSWER esteem needs
Type of consumer activism where ethical products are favored and unethical products
or companies are avoided - CORRECT ANSWER Ethical consumerism
Changes in behavior in response to direct experience; learning as a reflection on doing -
CORRECT ANSWER experiential learning
People with this social style want to know "who" - CORRECT ANSWER expressive
Differences in outlook, opinions, values, and cultural norms between people of different
generations - CORRECT ANSWER generation gaps
Dividing the market into sub-groups based on region or geographic characteristics -
CORRECT ANSWER Geographic segmentation
Physical product offering manufactured by a business - CORRECT ANSWER good
Sales approach using psychological pressure and insistent language to push a
customer to a quick purchase decision - CORRECT ANSWER hard selling
Complex purchase decisions that are important to the consumer and involve some risk -
CORRECT ANSWER high-involvement decisions
