WGU D174 Marketing Preassessment
Questions and Answers Rated A
What uncontrollable marketing element provides user input as to how the company delivers upon
its value proposition? ✔✔Consumer feedback
Which controllable marketing function should a company use to achieve its firm-level goals and
to satisfy the target customers' needs and wants? ✔✔Product
Which controllable element is included in the marketing mix? ✔✔Product
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using? ✔✔Product and promotion
A realtor representing luxury condominiums offers pre-construction discounts to clients.
Which part of the marketing mix does this approach represent? ✔✔Price
,An online consignment store offers free gifts with purchases within the next 30 days using an
attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's website? ✔✔Place and
promotion
An online consignment store offers gently used designer fashions and sends weekly text alerts to
customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts? ✔✔Promotion
A local computer manufacturer offers a high-end computer with new graphic design capabilities.
Which element of the marketing mix is represented by this offer? ✔✔Product
A manager is researching an element of the marketing environment that the company cannot
control.
Which one of these elements is the manager considering? ✔✔Demographic
, What is an example of a controllable element that influences marketing decisions?
✔✔Promotional campaigns
Which action reflects the use of ethical marketing? ✔✔Supply chain transparency reporting
A small town has two coffee shops. The shop owners agree to raise their prices for espresso
drinks from $3 to $6 per cup because they are the only two shops in the market.
Which illegal pricing tactic is being used? ✔✔Price fixing
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the
$100 crib is no longer available but a $250 crib can be purchased. The woman can see the $100
crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to use? ✔✔Bait and switch
An energy drink company is promoting the benefits of its caffeinated product without identifying
the risks of consuming the drink.
Questions and Answers Rated A
What uncontrollable marketing element provides user input as to how the company delivers upon
its value proposition? ✔✔Consumer feedback
Which controllable marketing function should a company use to achieve its firm-level goals and
to satisfy the target customers' needs and wants? ✔✔Product
Which controllable element is included in the marketing mix? ✔✔Product
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using? ✔✔Product and promotion
A realtor representing luxury condominiums offers pre-construction discounts to clients.
Which part of the marketing mix does this approach represent? ✔✔Price
,An online consignment store offers free gifts with purchases within the next 30 days using an
attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's website? ✔✔Place and
promotion
An online consignment store offers gently used designer fashions and sends weekly text alerts to
customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts? ✔✔Promotion
A local computer manufacturer offers a high-end computer with new graphic design capabilities.
Which element of the marketing mix is represented by this offer? ✔✔Product
A manager is researching an element of the marketing environment that the company cannot
control.
Which one of these elements is the manager considering? ✔✔Demographic
, What is an example of a controllable element that influences marketing decisions?
✔✔Promotional campaigns
Which action reflects the use of ethical marketing? ✔✔Supply chain transparency reporting
A small town has two coffee shops. The shop owners agree to raise their prices for espresso
drinks from $3 to $6 per cup because they are the only two shops in the market.
Which illegal pricing tactic is being used? ✔✔Price fixing
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the
$100 crib is no longer available but a $250 crib can be purchased. The woman can see the $100
crib boxes on a shelf.
Which pricing tactic was the salesperson attempting to use? ✔✔Bait and switch
An energy drink company is promoting the benefits of its caffeinated product without identifying
the risks of consuming the drink.
