WGU D174 Marketing Management Pre
Assessment Questions and Answers
Graded A
What marketing concepts work together to provide value and satisfaction from the company's
perspective? ✔✔Product, promotion, price
What shapes the role of marketing at the business-unit level and drives all other marketing
activities? ✔✔Market definitions of the business
An unqualified political candidate moves through voting precincts from early morning to late
evening, meeting voters, shaking hands, and making speeches. Countless dollars are spent on
billboards, television and radio ads, and direct mail. The intent of the campaign was to hide the
candidate's flaws from the public.
What is the marketplace orientation this scenario depicts? ✔✔Selling concept
What attitude is reflective of a sales-oriented organization? ✔✔Creative marketing will
overcome customer resistance to buying.
, How does the product component of the marketing mix correspond with the customers' "four
Cs"? ✔✔Customer solution
What is one of the four components a marketing information system? ✔✔Computerized
marketing decision support system
Which of the following is true of the five-stage model of the buying decision process?
✔✔Consumers may skip or reverse some stages.
What is one of the four main influences on industrial buying behavior? ✔✔Environmental
factors
What forces companies to a higher level of social responsibility in marketing? ✔✔Government
legislation and legal practice
Why would a small entrepreneurial firm with limited resources avoid using differentiated
marketing? ✔✔Differentiated marketing increases the cost of doing business.
Assessment Questions and Answers
Graded A
What marketing concepts work together to provide value and satisfaction from the company's
perspective? ✔✔Product, promotion, price
What shapes the role of marketing at the business-unit level and drives all other marketing
activities? ✔✔Market definitions of the business
An unqualified political candidate moves through voting precincts from early morning to late
evening, meeting voters, shaking hands, and making speeches. Countless dollars are spent on
billboards, television and radio ads, and direct mail. The intent of the campaign was to hide the
candidate's flaws from the public.
What is the marketplace orientation this scenario depicts? ✔✔Selling concept
What attitude is reflective of a sales-oriented organization? ✔✔Creative marketing will
overcome customer resistance to buying.
, How does the product component of the marketing mix correspond with the customers' "four
Cs"? ✔✔Customer solution
What is one of the four components a marketing information system? ✔✔Computerized
marketing decision support system
Which of the following is true of the five-stage model of the buying decision process?
✔✔Consumers may skip or reverse some stages.
What is one of the four main influences on industrial buying behavior? ✔✔Environmental
factors
What forces companies to a higher level of social responsibility in marketing? ✔✔Government
legislation and legal practice
Why would a small entrepreneurial firm with limited resources avoid using differentiated
marketing? ✔✔Differentiated marketing increases the cost of doing business.
