,Exam Paper for E-Commerce in BBA (With Answers)
PAPER # 1
**E-Commerce Exam Paper**
**Course**: BBA in E-Commerce
**Duration**: 2 hours
**Instructions**:
1. Answer all questions.
2. Write your answers clearly and legibly.
3. This is a closed-book exam; no materials, notes, or electronic devices are allowed.
4. The total marks for this exam are indicated for each question.
5. Attempt all sections.
**Section A: Multiple Choice Questions (2 marks each)**
1. Which of the following best defines e-commerce?
a) Online communication between businesses
b) Buying and selling of goods and services over the internet
c) Traditional brick-and-mortar retail
d) Physical distribution of products
**Answer**: b) Buying and selling of goods and services over the internet
2. What is the key advantage of B2B (Business-to-Business) e-commerce?
a) Direct sales to consumers
b) Reduced transaction costs
c) Higher consumer trust
d) Limited market reach
**Answer**: b) Reduced transaction costs
2
, 3. Which of the following is not an example of an e-commerce payment method?
a) Credit card
b) Cash on delivery (COD)
c) Electronic funds transfer (EFT)
d) Traditional check
**Answer**: d) Traditional check
**Section B: Short Answer Questions (5 marks each)**
4. Describe the primary elements of the e-commerce business model.
**Answer**: The primary elements of the e-commerce business model include:
- Product or service offered
- Target audience and market segment
- Revenue model
- Marketing and customer acquisition strategy
- Logistics and fulfillment
- Customer support and service
5. Explain the concept of "shopping cart abandonment" in e-commerce. What are some
common reasons for it?
**Answer**: Shopping cart abandonment refers to the situation where a customer
adds products to their online shopping cart but leaves the website without completing
the purchase. Common reasons for cart abandonment include:
- Unexpected shipping costs
- Complex or lengthy checkout process
- Security concerns
- Comparison shopping
- Change of mind or distractions
3
PAPER # 1
**E-Commerce Exam Paper**
**Course**: BBA in E-Commerce
**Duration**: 2 hours
**Instructions**:
1. Answer all questions.
2. Write your answers clearly and legibly.
3. This is a closed-book exam; no materials, notes, or electronic devices are allowed.
4. The total marks for this exam are indicated for each question.
5. Attempt all sections.
**Section A: Multiple Choice Questions (2 marks each)**
1. Which of the following best defines e-commerce?
a) Online communication between businesses
b) Buying and selling of goods and services over the internet
c) Traditional brick-and-mortar retail
d) Physical distribution of products
**Answer**: b) Buying and selling of goods and services over the internet
2. What is the key advantage of B2B (Business-to-Business) e-commerce?
a) Direct sales to consumers
b) Reduced transaction costs
c) Higher consumer trust
d) Limited market reach
**Answer**: b) Reduced transaction costs
2
, 3. Which of the following is not an example of an e-commerce payment method?
a) Credit card
b) Cash on delivery (COD)
c) Electronic funds transfer (EFT)
d) Traditional check
**Answer**: d) Traditional check
**Section B: Short Answer Questions (5 marks each)**
4. Describe the primary elements of the e-commerce business model.
**Answer**: The primary elements of the e-commerce business model include:
- Product or service offered
- Target audience and market segment
- Revenue model
- Marketing and customer acquisition strategy
- Logistics and fulfillment
- Customer support and service
5. Explain the concept of "shopping cart abandonment" in e-commerce. What are some
common reasons for it?
**Answer**: Shopping cart abandonment refers to the situation where a customer
adds products to their online shopping cart but leaves the website without completing
the purchase. Common reasons for cart abandonment include:
- Unexpected shipping costs
- Complex or lengthy checkout process
- Security concerns
- Comparison shopping
- Change of mind or distractions
3
