A STUDY ON
“CUSTOMER SATISFACTION ”
WITH REFERENCE TO
“VISAKHAPATNAM CENTRAL”
VISAKHAPATNAM
A Project Report
Submitted to JNTU Kakinada
in partial fulfillment of the requirement for the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted By
PILLA DEVAKIRAN
Reg. No.17W21E0007
Under the guidance of
Dr. BASABA JYOTI, MA,M.Phil,LLB,Ph.D
ASSISTANT PROFFESOR
DEPARTMENT OF MANAGEMENT STUDIES
PYDAH KAUSHIK COLLEGE OF ENGINEERING & TECHNOLOGY
Affiliated to JNTU-Kakinada
Gambheeram,Visakhapatnam
(2017-19)
, DEPARTMENT OF MANAGEMENT STUDIES
Affiliated to JNT University (K)
VISAKHAPATNAM
CERTIFICATE
This is to certify that the project entitled “A STUDY ON CUSTOMER
SATISFACTION” in “VISAKHAPATNAM CENTRAL” VIZAG is the bonafide record
of work done by P DEVAKIRAN, Reg.No: 17W21E0007 under my guidance during the
period (2017 – 2019) in partial fulfillment of the requirement for the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION in PYDAH KAUSHIK COLLEGE OF
ENGINEERING AND TECHNOLOGY affiliated to JNTU Kakinada.
Dr.V.SIREESHA RANI, MHRM, M.Phil, Ph.D Dr.BASABA JYOTI ,MA ,M.Phil, LLB,Ph.D
Head of the Department Project guide
External Examiner
, DECLARATION
I hereby declare that the project entitled “A STUDY ON CUSTOMER
SATISFACTION” in “VISAKHAPATNAM CENTRAL”, VIZAG” submitted to JNTU-K is
a bonafide work done by me in partial fulfillment for the award of Degree of Masters of
Business Administration. This project report is my own and it is neither submitted to any other
Institution/University for the award of any degree or diploma and nor published before.
Place: Visakhapatnam P. DEVAKIRAN
Date : Regd no.17W21E0007
, ACKNOWLEDGEMENTS
I would like to express my sincere thanks to Dr. S Sarabandi, Director of MBA, and Dr.
Sireesha Rani Vasa, MHRM, MBA, Ph.D. Head of the Department for their constructive
cooperation and valuable guidance throughout the course and also during the project work.
I am grateful to my project guide Dr. Basaba Jyoti, MA,M.Phil,LLB,Ph.D. Assistant
Professor Department of Management Studies for her valuable guidance and suggestions to
complete this project report successfully.
I am grateful to SRINIVAS , MARKETING MANAGER for giving me an opportunity
work on this project and I thank all the members in the faculty of Business management (MBA) for
the encouragement in my Project Work.
I express my thanks to my parents, and friends who helped and supported me a great
extent to complete this project. Further, I thank the Almighty in bestowing his blessings on me for
successful completion of my studies.
P. DEVAKIRAN
Regd no.17W21E0007
CONTENTS
Chapter-1 1-17
4
“CUSTOMER SATISFACTION ”
WITH REFERENCE TO
“VISAKHAPATNAM CENTRAL”
VISAKHAPATNAM
A Project Report
Submitted to JNTU Kakinada
in partial fulfillment of the requirement for the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted By
PILLA DEVAKIRAN
Reg. No.17W21E0007
Under the guidance of
Dr. BASABA JYOTI, MA,M.Phil,LLB,Ph.D
ASSISTANT PROFFESOR
DEPARTMENT OF MANAGEMENT STUDIES
PYDAH KAUSHIK COLLEGE OF ENGINEERING & TECHNOLOGY
Affiliated to JNTU-Kakinada
Gambheeram,Visakhapatnam
(2017-19)
, DEPARTMENT OF MANAGEMENT STUDIES
Affiliated to JNT University (K)
VISAKHAPATNAM
CERTIFICATE
This is to certify that the project entitled “A STUDY ON CUSTOMER
SATISFACTION” in “VISAKHAPATNAM CENTRAL” VIZAG is the bonafide record
of work done by P DEVAKIRAN, Reg.No: 17W21E0007 under my guidance during the
period (2017 – 2019) in partial fulfillment of the requirement for the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION in PYDAH KAUSHIK COLLEGE OF
ENGINEERING AND TECHNOLOGY affiliated to JNTU Kakinada.
Dr.V.SIREESHA RANI, MHRM, M.Phil, Ph.D Dr.BASABA JYOTI ,MA ,M.Phil, LLB,Ph.D
Head of the Department Project guide
External Examiner
, DECLARATION
I hereby declare that the project entitled “A STUDY ON CUSTOMER
SATISFACTION” in “VISAKHAPATNAM CENTRAL”, VIZAG” submitted to JNTU-K is
a bonafide work done by me in partial fulfillment for the award of Degree of Masters of
Business Administration. This project report is my own and it is neither submitted to any other
Institution/University for the award of any degree or diploma and nor published before.
Place: Visakhapatnam P. DEVAKIRAN
Date : Regd no.17W21E0007
, ACKNOWLEDGEMENTS
I would like to express my sincere thanks to Dr. S Sarabandi, Director of MBA, and Dr.
Sireesha Rani Vasa, MHRM, MBA, Ph.D. Head of the Department for their constructive
cooperation and valuable guidance throughout the course and also during the project work.
I am grateful to my project guide Dr. Basaba Jyoti, MA,M.Phil,LLB,Ph.D. Assistant
Professor Department of Management Studies for her valuable guidance and suggestions to
complete this project report successfully.
I am grateful to SRINIVAS , MARKETING MANAGER for giving me an opportunity
work on this project and I thank all the members in the faculty of Business management (MBA) for
the encouragement in my Project Work.
I express my thanks to my parents, and friends who helped and supported me a great
extent to complete this project. Further, I thank the Almighty in bestowing his blessings on me for
successful completion of my studies.
P. DEVAKIRAN
Regd no.17W21E0007
CONTENTS
Chapter-1 1-17
4
