,Exam Paper for Business Analytics in BBA (With Answers)
PAPER # 1
**Instructions:**
- This exam paper consists of two sections: Section A and Section B.
- Section A contains 10 multiple-choice questions. Select the correct option by circling
the corresponding letter (A, B, C, or D).
- Section B contains 5 short-answer questions. Write your responses in the space
provided.
**Section A - Multiple Choice Questions (2 marks each)**
1. Which of the following best defines business analytics?
A. Gathering data for marketing purposes
B. Using data to inform business decisions
C. Developing software for data analysis
D. Running financial reports
**Answer:** B
2. What is the primary goal of descriptive analytics?
A. Predicting future trends
B. Explaining past data
C. Optimizing business processes
D. Recommending actions
**Answer:** B
3. Which of the following is a quantitative data type?
A. Names of customers
2
, B. Temperature in Celsius
C. Product categories
D. Employee job titles
**Answer:** B
4. What is a key advantage of data visualization in business analytics?
A. It simplifies data storage
B. It allows for data encryption
C. It helps in data interpretation
D. It automates data collection
**Answer:** C
5. A histogram is used to visualize the distribution of which type of data?
A. Categorical
B. Time series
C. Continuous
D. Nominal
**Answer:** C
6. What is the purpose of a correlation coefficient in statistics?
A. To measure the strength and direction of a linear relationship between two
variables
B. To determine the mode of a dataset
C. To calculate the mean of a dataset
D. To find the probability of an event
**Answer:** A
3
PAPER # 1
**Instructions:**
- This exam paper consists of two sections: Section A and Section B.
- Section A contains 10 multiple-choice questions. Select the correct option by circling
the corresponding letter (A, B, C, or D).
- Section B contains 5 short-answer questions. Write your responses in the space
provided.
**Section A - Multiple Choice Questions (2 marks each)**
1. Which of the following best defines business analytics?
A. Gathering data for marketing purposes
B. Using data to inform business decisions
C. Developing software for data analysis
D. Running financial reports
**Answer:** B
2. What is the primary goal of descriptive analytics?
A. Predicting future trends
B. Explaining past data
C. Optimizing business processes
D. Recommending actions
**Answer:** B
3. Which of the following is a quantitative data type?
A. Names of customers
2
, B. Temperature in Celsius
C. Product categories
D. Employee job titles
**Answer:** B
4. What is a key advantage of data visualization in business analytics?
A. It simplifies data storage
B. It allows for data encryption
C. It helps in data interpretation
D. It automates data collection
**Answer:** C
5. A histogram is used to visualize the distribution of which type of data?
A. Categorical
B. Time series
C. Continuous
D. Nominal
**Answer:** C
6. What is the purpose of a correlation coefficient in statistics?
A. To measure the strength and direction of a linear relationship between two
variables
B. To determine the mode of a dataset
C. To calculate the mean of a dataset
D. To find the probability of an event
**Answer:** A
3
