OE106 Research skills
for Marketeers
Student Juliët de Brabander
Student Number 667682
Unit of study OE106 Marketing Research
University Inholland University of Applied Sciences
Location Rotterdam
Accompanying teacher Mr. Maks
Deadline May 30 2023
, InHolland University of Applied Sciences
OE106 Marketing Research
Student Juliët de Brabander
Studentnumber 667682
Class ROBSMAVT3B
University Inholland University of Applied Sciences
Study Business Studies
Graduation Marketing
Year 3
Location Rotterdam
Unit of study OE106 Marketing Research
Accompanying teacher: Mr. Maks
Version 2
Deadline May 30 2023
2
, Foreword
This is the report for the retake of the course Research Skills, which is data in the third year
of the Business Studies programme with specialization Marketing at InHolland University of
Applied Sciences in Rotterdam. There are four sections of questions. The questions are
accompanied by the answers and the output of spss. In the attachment is the output of part b
logistic regression of question 1, because that was stated in the assignment that this had to
be done. Otherwise, I wish you much reading pleasure.
‘s-Gravenzande
29 May 2023
Juliët de Brabander
3
, Table of contents
Foreword 3
Part A: General data mining 5
Part B: Logistic Regression 12
Part C: Hierarchical cluster analysis 13
Part D: Linear regression 22
4
for Marketeers
Student Juliët de Brabander
Student Number 667682
Unit of study OE106 Marketing Research
University Inholland University of Applied Sciences
Location Rotterdam
Accompanying teacher Mr. Maks
Deadline May 30 2023
, InHolland University of Applied Sciences
OE106 Marketing Research
Student Juliët de Brabander
Studentnumber 667682
Class ROBSMAVT3B
University Inholland University of Applied Sciences
Study Business Studies
Graduation Marketing
Year 3
Location Rotterdam
Unit of study OE106 Marketing Research
Accompanying teacher: Mr. Maks
Version 2
Deadline May 30 2023
2
, Foreword
This is the report for the retake of the course Research Skills, which is data in the third year
of the Business Studies programme with specialization Marketing at InHolland University of
Applied Sciences in Rotterdam. There are four sections of questions. The questions are
accompanied by the answers and the output of spss. In the attachment is the output of part b
logistic regression of question 1, because that was stated in the assignment that this had to
be done. Otherwise, I wish you much reading pleasure.
‘s-Gravenzande
29 May 2023
Juliët de Brabander
3
, Table of contents
Foreword 3
Part A: General data mining 5
Part B: Logistic Regression 12
Part C: Hierarchical cluster analysis 13
Part D: Linear regression 22
4
