BBA-308 INTERNATIONAL BUSINESS
MANAGEMENT
Objectives:
The basis objective of this course is to provide understanding to the students with the global
dimensions of management.
UNIT I lectures:-12
Overview: International Business- Introduction, Concept, Definition, Scope, Trends, Challenges
and opportunities; Nature, Meaning and Importance of International competitive advantage,
Multidimensional view of Competitiveness- Financial Perspectives- International monetary
systems and financial markets, IMF, World Bank, IBRD, IFC, IDA, existing international
arrangements; Globalization and foreign investment- Introduction FDI, national FDI policy
framework, FPI, Impact of globalization.
UNIT II
lectures:-12
Globalization- Technology and its impact, Enhancing technological capabilities, Technology
generation, Technology transfer, Diffusion, Dissemination and spill over, Rationale for
globalization, Liberalization and Unification of World economics, International Business
theories, Trade Barriers- Tariff and NonTariff Barriers.
UNIT III lectures:-12
Strategy making and international business- Structure of global organizations, Types of
strategies used in strategic planning for achieving global competitive advantage, Meaning,
Concept and scope of distinctive competitive advantage, Financial Integration, Cross border
merger and acquisitions.
UNIT IV lectures:-12
Socio cultural Environment- Managing Diversity within and across cultures, Country risk
analysis, Macro environmental risk assessment, Need for risk evaluation; Corporate governance,
globalization with social responsibility- Introduction, Social responsibility of TNC, Recent
development in corporate social responsibility and policy implications. Global Human Resource
Management- Selection, Development, Performance Appraisal and compensation, Motivating
employees in the global context and managing groups across cultures, Multicultural
management.
, UNIT -1
Definition of International Business
1. The exchange of goods and services among individuals and businesses in multiple countries.
2. A specific entity, such as a multinational corporation or international business company that
engages in business among multiple countries.
International Business conducts business transactions all over the world. These transactions
include the transfer of goods, services, technology, managerial knowledge, and capital to other
countries. International business involves exports and imports.
INTERNATIONAL BUSINESS
International business consists of transactions that are devised and carried out across national
borders to satisfy the objectives of individuals, companies, and organizations. These transactions
take on various forms, which are often interrelated. Primary types of international business are
, export–import trade and direct foreign investment. The latter is carried out in varied forms,
including wholly owned subsidiaries and joint ventures. Additional types of international
business are licensing, franchising, and management contracts. The definition of international
business focuses on transactions. The use of this term recognizes that doing business
internationally is an activity, not merely a passive observation. Closely linked to activity is the
term “satisfaction.” It is crucial that the participants in international business are satisfied. Only
if they feel they are better off after the transaction than they were before, will individual
business transactions develop into a business relationship. The fact that the transactions are
across national borders highlights a key difference between domestic and international
business. The international executive is subject to a new set of macro environmental factors, to
different constraints, and to quite frequent conflicts resulting from different laws, cultures, and
societies. The basic principles of business are still relevant, but their application, complexity,
and intensity vary substantially.
An international business has many options for doing business, it includes,
1. Exporting goods and services.
2. Giving license to produce goods in the host country.
3. Starting a joint venture with a company.
4. Opening a branch for producing & distributing goods in the host country.
5. Providing managerial services to companies in the host country.
Today, business is acknowledged to be international and there is a general expectation that this
will continue for the foreseeable future. International business may be defined simply as business
transactions that take place across national borders. This broad definition includes the very small
firm that exports (or imports) a small quantity to only one country, as well as the very large
global firm with integrated operations and strategic alliances around the world. Within this broad
array, distinctions are often made among different types of international firms, and these
, distinctions are helpful in understanding a firm's strategy, organization, and functional decisions
(for example, its financial, administrative, marketing, human resource, or operations decisions).
One distinction that can be helpful is the distinction between multi-domestic operations, with
independent subsidiaries which act essentially as domestic firms, and global operations, with
integrated subsidiaries which are closely related and interconnected. These may be thought of as
the two ends of a continuum, with many possibilities in between. Firms are unlikely to be at one
end of the continuum, though, as they often combine aspects of multi-domestic operations with
aspects of global operations.
International business grew over the last half of the twentieth century partly because of
liberalization of both trade and investment, and partly because doing business internationally had
become easier. In terms of liberalization, the General Agreement on Tariffs and Trade (GATT)
negotiation rounds resulted in trade liberalization, and this was continued with the formation of
the World Trade Organization (WTO) in 1995. At the same time, worldwide capital movements
were liberalized by most governments, particularly with the advent of electronic funds transfers.
In addition, the introduction of a new European monetary unit, the euro, into circulation in
January 2002 has impacted international business economically. The euro is the currency of the
European Union, membership in March 2005 of 25 countries, and the euro replaced each
country's previous currency. As of early 2005, the United States dollar continues to struggle
against the euro and the impacts are being felt across industries worldwide.
In terms of ease of doing business internationally, two major forces are important:
1. technological developments which make global communication and transportation
relatively quick and convenient; and
2. The disappearance of a substantial part of the communist world, opening many of the
world's economies to private business.
MANAGEMENT
Objectives:
The basis objective of this course is to provide understanding to the students with the global
dimensions of management.
UNIT I lectures:-12
Overview: International Business- Introduction, Concept, Definition, Scope, Trends, Challenges
and opportunities; Nature, Meaning and Importance of International competitive advantage,
Multidimensional view of Competitiveness- Financial Perspectives- International monetary
systems and financial markets, IMF, World Bank, IBRD, IFC, IDA, existing international
arrangements; Globalization and foreign investment- Introduction FDI, national FDI policy
framework, FPI, Impact of globalization.
UNIT II
lectures:-12
Globalization- Technology and its impact, Enhancing technological capabilities, Technology
generation, Technology transfer, Diffusion, Dissemination and spill over, Rationale for
globalization, Liberalization and Unification of World economics, International Business
theories, Trade Barriers- Tariff and NonTariff Barriers.
UNIT III lectures:-12
Strategy making and international business- Structure of global organizations, Types of
strategies used in strategic planning for achieving global competitive advantage, Meaning,
Concept and scope of distinctive competitive advantage, Financial Integration, Cross border
merger and acquisitions.
UNIT IV lectures:-12
Socio cultural Environment- Managing Diversity within and across cultures, Country risk
analysis, Macro environmental risk assessment, Need for risk evaluation; Corporate governance,
globalization with social responsibility- Introduction, Social responsibility of TNC, Recent
development in corporate social responsibility and policy implications. Global Human Resource
Management- Selection, Development, Performance Appraisal and compensation, Motivating
employees in the global context and managing groups across cultures, Multicultural
management.
, UNIT -1
Definition of International Business
1. The exchange of goods and services among individuals and businesses in multiple countries.
2. A specific entity, such as a multinational corporation or international business company that
engages in business among multiple countries.
International Business conducts business transactions all over the world. These transactions
include the transfer of goods, services, technology, managerial knowledge, and capital to other
countries. International business involves exports and imports.
INTERNATIONAL BUSINESS
International business consists of transactions that are devised and carried out across national
borders to satisfy the objectives of individuals, companies, and organizations. These transactions
take on various forms, which are often interrelated. Primary types of international business are
, export–import trade and direct foreign investment. The latter is carried out in varied forms,
including wholly owned subsidiaries and joint ventures. Additional types of international
business are licensing, franchising, and management contracts. The definition of international
business focuses on transactions. The use of this term recognizes that doing business
internationally is an activity, not merely a passive observation. Closely linked to activity is the
term “satisfaction.” It is crucial that the participants in international business are satisfied. Only
if they feel they are better off after the transaction than they were before, will individual
business transactions develop into a business relationship. The fact that the transactions are
across national borders highlights a key difference between domestic and international
business. The international executive is subject to a new set of macro environmental factors, to
different constraints, and to quite frequent conflicts resulting from different laws, cultures, and
societies. The basic principles of business are still relevant, but their application, complexity,
and intensity vary substantially.
An international business has many options for doing business, it includes,
1. Exporting goods and services.
2. Giving license to produce goods in the host country.
3. Starting a joint venture with a company.
4. Opening a branch for producing & distributing goods in the host country.
5. Providing managerial services to companies in the host country.
Today, business is acknowledged to be international and there is a general expectation that this
will continue for the foreseeable future. International business may be defined simply as business
transactions that take place across national borders. This broad definition includes the very small
firm that exports (or imports) a small quantity to only one country, as well as the very large
global firm with integrated operations and strategic alliances around the world. Within this broad
array, distinctions are often made among different types of international firms, and these
, distinctions are helpful in understanding a firm's strategy, organization, and functional decisions
(for example, its financial, administrative, marketing, human resource, or operations decisions).
One distinction that can be helpful is the distinction between multi-domestic operations, with
independent subsidiaries which act essentially as domestic firms, and global operations, with
integrated subsidiaries which are closely related and interconnected. These may be thought of as
the two ends of a continuum, with many possibilities in between. Firms are unlikely to be at one
end of the continuum, though, as they often combine aspects of multi-domestic operations with
aspects of global operations.
International business grew over the last half of the twentieth century partly because of
liberalization of both trade and investment, and partly because doing business internationally had
become easier. In terms of liberalization, the General Agreement on Tariffs and Trade (GATT)
negotiation rounds resulted in trade liberalization, and this was continued with the formation of
the World Trade Organization (WTO) in 1995. At the same time, worldwide capital movements
were liberalized by most governments, particularly with the advent of electronic funds transfers.
In addition, the introduction of a new European monetary unit, the euro, into circulation in
January 2002 has impacted international business economically. The euro is the currency of the
European Union, membership in March 2005 of 25 countries, and the euro replaced each
country's previous currency. As of early 2005, the United States dollar continues to struggle
against the euro and the impacts are being felt across industries worldwide.
In terms of ease of doing business internationally, two major forces are important:
1. technological developments which make global communication and transportation
relatively quick and convenient; and
2. The disappearance of a substantial part of the communist world, opening many of the
world's economies to private business.
