Complete Summary of Marketing Articles

A Cross National Service
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strategy to Manage Product Returns :




E-Toilers Return Policies and the
'

Legitimating Role of the Institutional Environment
G-a-thee G-dbn.ch , then
,




culture : West / East

Product Return ↓ -

effort restrictivemess
,




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↑ customer oriented institutional environment
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#
legitimacy #self interest
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Repurchase Intent ↓ ↓ effort restrictivemess
,




↑ ↑ customer oriented institutional environment
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#
legitimacy #self interest
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self Brand Values
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congruity and Incongruity :




Their Impacts on Self Expansion and
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Consumers '
Responses to Brands
Michel Torelli Fleck , Hubert
, ,




consumer Brand Responses

+
Congruity between Brand Values and Consumer Values # Schwartz

+ Incongruity "
,
but Association with Cultural Ideals

Congruity and Association with Self Expansion
+
+ "
,
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