Week 1 – Tone
Positive emails
- Clear and concise statement of the idea
- Necessary details to support the main idea
- Pleasant ending of the letter with courteous closing
Bad news emails
- Convey negative information without intentionally offending the recipient
- Be fair and show respect
- Pleasant ending of the letter with courteous closing
Layout
Structure
- Salutation Dear Mr. Brown - Dear Sir/Madam
- Subject line
- Introduction We are writing in response to ...
- Body text
- Closing We look forward to hearing from you
- Complimentary close Yours sincerely / Yours faithfully
o When name is not known close with: Yours faithfully
o When name is known close with: Yours sincerely
1
, Week 2 - Enquiry email (aanvraag)
Purpose of an enquiry
- Request to the reader for information
- Intention of persuading the reader to respond
The beginning (introduction)
- Who you are or what kind of organization you are
o My name is Ella Baker. I work as a manager for Van Houwelingen BV. We are a
construction company based in The Netherlands
- How did you learn about this company?
o You were recommended to us by your trade association
- Reasons for enquiry
o We are looking for a supplier able to supply us with a variety of stones.
The middle (body)
- Elaborate on enquiry
o We often have need for these products at a relatively short notice of three to
five days. We do understand that this is a bit more expensive, but due to our
process and customers, this is not a problem at all.
The end (closing)
- Expectations for immediate reply
o We would like to see our questions answered, and we would welcome a
conversation about the exact terms via Teams or phone shortly
- Gratitude or appreciation
o Many thanks in advance
- Possible further co- operations
o I hope this will be the beginning of a long partnership.
2
Positive emails
- Clear and concise statement of the idea
- Necessary details to support the main idea
- Pleasant ending of the letter with courteous closing
Bad news emails
- Convey negative information without intentionally offending the recipient
- Be fair and show respect
- Pleasant ending of the letter with courteous closing
Layout
Structure
- Salutation Dear Mr. Brown - Dear Sir/Madam
- Subject line
- Introduction We are writing in response to ...
- Body text
- Closing We look forward to hearing from you
- Complimentary close Yours sincerely / Yours faithfully
o When name is not known close with: Yours faithfully
o When name is known close with: Yours sincerely
1
, Week 2 - Enquiry email (aanvraag)
Purpose of an enquiry
- Request to the reader for information
- Intention of persuading the reader to respond
The beginning (introduction)
- Who you are or what kind of organization you are
o My name is Ella Baker. I work as a manager for Van Houwelingen BV. We are a
construction company based in The Netherlands
- How did you learn about this company?
o You were recommended to us by your trade association
- Reasons for enquiry
o We are looking for a supplier able to supply us with a variety of stones.
The middle (body)
- Elaborate on enquiry
o We often have need for these products at a relatively short notice of three to
five days. We do understand that this is a bit more expensive, but due to our
process and customers, this is not a problem at all.
The end (closing)
- Expectations for immediate reply
o We would like to see our questions answered, and we would welcome a
conversation about the exact terms via Teams or phone shortly
- Gratitude or appreciation
o Many thanks in advance
- Possible further co- operations
o I hope this will be the beginning of a long partnership.
2
