,Exam Paper for Innovation and Technology Management
in BBA (With Answers)
PAPER # 1
**Instructions:**
- Answer all questions.
- All questions carry equal marks.
- Write your answers in the space provided or as instructed.
- Be concise and clear in your responses.
---
**Section A: Multiple Choice Questions (20 marks)**
Choose the most appropriate answer for each of the following multiple-choice
questions.
1. Which of the following best describes innovation in the context of business
management?
a) Continuously doing the same tasks.
b) Making incremental improvements to existing products or processes.
c) Developing entirely new products or processes.
d) Reducing expenses and increasing efficiency.
2. What is the primary goal of technology management in organizations?
2
, a) To increase technological complexity.
b) To minimize the use of technology to reduce costs.
c) To align technology with the organization's strategic goals.
d) To keep technology secret from competitors.
3. The "Innovation Funnel" refers to:
a) A process for generating random ideas.
b) A method for quickly implementing innovations.
c) A systematic approach to managing the innovation process from idea to
commercialization.
d) A tool for measuring employee satisfaction.
4. Which of the following is NOT a characteristic of disruptive innovation?
a) It typically starts in niche markets.
b) It targets existing, high-end markets.
c) It often initially underperforms established products.
d) It can lead to the displacement of established competitors.
5. In the context of technology management, what does the term "technology readiness
level" (TRL) refer to?
3
in BBA (With Answers)
PAPER # 1
**Instructions:**
- Answer all questions.
- All questions carry equal marks.
- Write your answers in the space provided or as instructed.
- Be concise and clear in your responses.
---
**Section A: Multiple Choice Questions (20 marks)**
Choose the most appropriate answer for each of the following multiple-choice
questions.
1. Which of the following best describes innovation in the context of business
management?
a) Continuously doing the same tasks.
b) Making incremental improvements to existing products or processes.
c) Developing entirely new products or processes.
d) Reducing expenses and increasing efficiency.
2. What is the primary goal of technology management in organizations?
2
, a) To increase technological complexity.
b) To minimize the use of technology to reduce costs.
c) To align technology with the organization's strategic goals.
d) To keep technology secret from competitors.
3. The "Innovation Funnel" refers to:
a) A process for generating random ideas.
b) A method for quickly implementing innovations.
c) A systematic approach to managing the innovation process from idea to
commercialization.
d) A tool for measuring employee satisfaction.
4. Which of the following is NOT a characteristic of disruptive innovation?
a) It typically starts in niche markets.
b) It targets existing, high-end markets.
c) It often initially underperforms established products.
d) It can lead to the displacement of established competitors.
5. In the context of technology management, what does the term "technology readiness
level" (TRL) refer to?
3
