Please check the examination details below before entering your
candidate information
Candidate surnameOther names
Centre Number Candidate Number
Pearson Edexcel Level 3 GCE
Tuesday 23 May 2023
9BS0/01
Morning (Time: 2 hours) Paper
reference
Business
Advanced
PAPER 1: Marketing, people and global businesses
You must have: Total Marks
Source Booklet (enclosed)
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with
centre number and candidate number.
•There are two sections in this question paper.
your name,
•providedthe– there
• Answer all
Answer questions in the spaces
may be more space
questions.
than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown
– use this as a guide as to how much time to spend on
•each question. You may use a calculator.
in brackets
Advice
• Read each question carefully before you start to answer it.
• Try to answer every
• Check your answers if you have time at the end.
question.
Turn over
1
, Answer ALL questions.
SECTION A
AREA
DO NOT WRITE IN THIS
Read Extracts A to C in the Source Booklet before answering Question 1.
Write your answers in the spaces provided.
1 (a) Using the data in Extract A, explain one way demand for online
food deliveries is affected by income elasticity of demand.
(4)
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AREA
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2
, (b) Explain one reason food delivery apps, such as Deliveroo,
pay their workers commission.
(4)
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AREA
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AREA
3
Turn
over
, (c) Assess the likely importance of emotional branding
to Deliveroo. (10)
AREA
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4
candidate information
Candidate surnameOther names
Centre Number Candidate Number
Pearson Edexcel Level 3 GCE
Tuesday 23 May 2023
9BS0/01
Morning (Time: 2 hours) Paper
reference
Business
Advanced
PAPER 1: Marketing, people and global businesses
You must have: Total Marks
Source Booklet (enclosed)
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with
centre number and candidate number.
•There are two sections in this question paper.
your name,
•providedthe– there
• Answer all
Answer questions in the spaces
may be more space
questions.
than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown
– use this as a guide as to how much time to spend on
•each question. You may use a calculator.
in brackets
Advice
• Read each question carefully before you start to answer it.
• Try to answer every
• Check your answers if you have time at the end.
question.
Turn over
1
, Answer ALL questions.
SECTION A
AREA
DO NOT WRITE IN THIS
Read Extracts A to C in the Source Booklet before answering Question 1.
Write your answers in the spaces provided.
1 (a) Using the data in Extract A, explain one way demand for online
food deliveries is affected by income elasticity of demand.
(4)
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AREA
DO NOT WRITE IN THIS
2
, (b) Explain one reason food delivery apps, such as Deliveroo,
pay their workers commission.
(4)
DO NOT WRITE IN THIS
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AREA
DO NOT WRITE IN THIS
AREA
3
Turn
over
, (c) Assess the likely importance of emotional branding
to Deliveroo. (10)
AREA
DO NOT WRITE IN THIS
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