What is Media Entertainment
Excitation transfer theory, disposition theory (or affective dispositiontheory), the three-factor theory of empathy, and mood
management theory
ME cannot be defined by the medium or the content.
the pleasantness of emotions cannot define entertainment
Entertain: To hold mutually, to hold intertwined (OED) “Any activity to delight and to a smaller degree enlighten through the
exhibition of the fortunes or misfortunes of others, but also through the display of special skills by other and/or self” “Any kind of
game or play”
Media entertainment is... “media content designed to be consumed for purposes of leisure (rather than specifically for information
gain, learning, or persuasion)” Focus on electronic media – e.g., television, film, games.
,enjoyment
is a meta emotion, meaning that during media entertainment we experience many different positive and negative emotions, that we
evaluate as enjoyable when we reflect on the experience.
LIT:
entertainment uses preferences and selections.
Uses and gratifications: concieves audience members as "active" media users, choosing to consume media on the basis of their felt
needs and the degree to which the media can successfully address these need as.
is the audience necicerialty active
descriptive rather than predicitve
,Uses and gratification
What is media selection?
Definition of media selection:
📽️ MS is a goal-oriented decision process through which people (consciously or subconsciously) select from the available
mediated messages or avoid certain mediated messages.
people make conscious and unconscious decisions. avoidance and approach are also desicions.
uses and gratifications research focuses on media use, asking what motivates various
📖
kinds of media use. Media users are understood to be active, purposeful, and selective in
their media choices.
Why is it important for media psychologists to understand how people make decisions on what media to consume?
media selection affects our identity, social relationships and belonging.
marketing perspective, what is your target audience, and how to reach them.
Understanding Media Selection
what determines media selection?
is it the user or the media?
Theories of understanding media selection behavior
User centered Media centered
features predict if media attracts audience
U&G features in the new media
, mood management
habit models
Phases of Media Selection
before during after
selection of medium cannot process everything. try to tell it to someone, or think
about it.
selection of message how are you going to focus?
you put emphasis on certain
elements.
Early research vs today
agency of the audicence
Do audiences passively receive mediated messages or are they active participants at all stages of the
interaction?
people used to be afraid that consuming was passive and people would get brainwashed
1950-60’s theories:
TV in households
Audience is lacking agency, a passive receptor of mediated messages
Primary question: What are media doing to us? what is the influence that it has?
propaganda was used a lot at these times
from 1940's on people started to believe more that media consumption is
active not passive
selective not captive
obstinate not gullible
prior attitudes affect media choices
make choises to fulfill need
media influential via interpersonal talk. (people around you have more influence than media itself)
Excitation transfer theory, disposition theory (or affective dispositiontheory), the three-factor theory of empathy, and mood
management theory
ME cannot be defined by the medium or the content.
the pleasantness of emotions cannot define entertainment
Entertain: To hold mutually, to hold intertwined (OED) “Any activity to delight and to a smaller degree enlighten through the
exhibition of the fortunes or misfortunes of others, but also through the display of special skills by other and/or self” “Any kind of
game or play”
Media entertainment is... “media content designed to be consumed for purposes of leisure (rather than specifically for information
gain, learning, or persuasion)” Focus on electronic media – e.g., television, film, games.
,enjoyment
is a meta emotion, meaning that during media entertainment we experience many different positive and negative emotions, that we
evaluate as enjoyable when we reflect on the experience.
LIT:
entertainment uses preferences and selections.
Uses and gratifications: concieves audience members as "active" media users, choosing to consume media on the basis of their felt
needs and the degree to which the media can successfully address these need as.
is the audience necicerialty active
descriptive rather than predicitve
,Uses and gratification
What is media selection?
Definition of media selection:
📽️ MS is a goal-oriented decision process through which people (consciously or subconsciously) select from the available
mediated messages or avoid certain mediated messages.
people make conscious and unconscious decisions. avoidance and approach are also desicions.
uses and gratifications research focuses on media use, asking what motivates various
📖
kinds of media use. Media users are understood to be active, purposeful, and selective in
their media choices.
Why is it important for media psychologists to understand how people make decisions on what media to consume?
media selection affects our identity, social relationships and belonging.
marketing perspective, what is your target audience, and how to reach them.
Understanding Media Selection
what determines media selection?
is it the user or the media?
Theories of understanding media selection behavior
User centered Media centered
features predict if media attracts audience
U&G features in the new media
, mood management
habit models
Phases of Media Selection
before during after
selection of medium cannot process everything. try to tell it to someone, or think
about it.
selection of message how are you going to focus?
you put emphasis on certain
elements.
Early research vs today
agency of the audicence
Do audiences passively receive mediated messages or are they active participants at all stages of the
interaction?
people used to be afraid that consuming was passive and people would get brainwashed
1950-60’s theories:
TV in households
Audience is lacking agency, a passive receptor of mediated messages
Primary question: What are media doing to us? what is the influence that it has?
propaganda was used a lot at these times
from 1940's on people started to believe more that media consumption is
active not passive
selective not captive
obstinate not gullible
prior attitudes affect media choices
make choises to fulfill need
media influential via interpersonal talk. (people around you have more influence than media itself)
