1. which of the filling is a term for physical goods that are bought and sold?
a. sales
b. products
c. pricing
d. services: b. products
2. which of the following is a standard term that describes the audience of
retail stores - that is, the people who will buy things from the stores?
a. manufacturers
b. wholesalers
c. buyers
d. customers: d. customers
3. which of the following is a term for intangible things, such as providing
delivery, that are sold by retailers?
a. gifts
b. training
c. services
d. products: c. services
4. what kinds of things does a manufacturer produce?
a. raw material
b. fossil fuels
c. services
d. finished products: d. finished products
5. which of the following holds large quantities of product that are later sent
either to retail locations or directly to customers>
a. manufacturer
b. wholesaler
c. distribution center'
d. retailer: c. distribution center
6. which of the following terms best describes a grower of potatoes?
manufacturer
wholesaler
distribution center
retailer: manufacturer
7. the majority of retailers are:
- independently owned
- corporations
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, NRF Certificate Test
- franchises
- online onlu: independently owned
8. which of the following is the term for the retailing approach that places
focus on creating a seamless shopping experience for customers by inte-
grating multiple channels?
- multichannel
- omni channel
- integrated channel
- seamless channel: omni channel
9. an interconnected system approaches for meeting the goal of retailing,
which is to provide customers with the merchandise and services they
want: retail ecosystem
10. approximately what percentage of the U.S. jobs are retail jobs, as of
2019?: 20-25%
11. these customers can take a long time to make a purchase decision, and
might return to a retailer several times before making a purchase.
- innovation/trend buyers
- impulse buyers
- recreational buyers
- comparison shoppers: comparison shoppers
12. these customers tend to make quick purchase decisions, often buying
inexpensive items that are not of high importance.
- innovation/trend buyers
- impulse buyers
- recreational buyers
- comparison shoppers: impulse buyers
13. these customers tend to spend a lot of time checking out products and
prices through online sites, visiting different stores and comparing retailer
ads.
- innovation/trend buyers
- impulse buyers
- recreational buyers
- comparison shoppers: comparison shoppers
14. these customers view shopping as a fun occasion, so shopping does not
necessarily include making a purchase.
- innovation/trend buyers
- impulse buyers
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