Summary Negotiation)2 Hamilton)Real)Estate - GRADED A+

Negotiation)2 Hamilton)Real)Estate My)party’s (CEO)of)Estate)One): ! Interests)and)Goals: • We#are#trying#to#negotiate#the#purchase#of#Hamilton#Real#Estate#at#a#price#of# less#than#$60 million#in#order#to#earn#a#larger#profit than#another#residential# venture. • In#order#to#expand#the#reputation#and#exposure#of#Estate#One#in#commercial real#estate#industry,#the#profit#of#this#project#can#be#a#little bit#lower#or#break# even. • Establish#a#close#relationship#with#Pearl#Investments#for#future#purchase#and# investment. • This#property#in#Hamilton#is#constructed#for#commercial#use. ! BATNA: if the#negotiation#of purchasing#Hamilton#property#failed or#the#price# of#purchase#is#higher#than#$66#million,#we#will#take#the project funds#back#and# invest#into#a#residential#real#estate#venture#that#is#expected#to#earn#$6#million# profit. ! Reservation)Point: $66#million ! Target: $36#million#to#$44#mill