IS 330 Final Exam (Answered) 100%
Complete Solution
_____ data allows you to determine why your users may be struggling.
Qualitative
Storyboards are used to ...
provide a visual representation of how a scenario plays out
You are collecting data to develop user-centered design. Which group of users
would you select to research?
A representative sample performing representative tasks
You are researching how users interact with wearable exercise equipment. Where
should you observe their usage?
at the gym, as they exercise
When building scenarios and storyboards, the focus should be on ...
the interaction between the user and the system/app
Which one of the following describes the appropriate sequences in ideation?
Team members develop possible solutions individually first, then get together to create
the final solutions
Which of the followings depicted part of the user-centered design process
correctly?
Analyzing user data -> Creating personas -> Ideation
Which of the following descriptions of persona is correct?
A persona is created based on specific attributes of actual users
Which of the following options helps you visualize the interaction between users,
systems, and other individuals?
Storyboarding
Which of the following are a set of characteristics of actual users that a persona
should describe?
Attribute, desire, and behavior
In the article "Is it Real? Can We Win? Is It Worth Doing?" by Day, G. (2007), the
R-W-W screen is sometime known as the ...
Schrello screen
In the article "Why Every Organization Needs An Augmented Reality Strategy?"
by Porter, M. & Heppelmann, J. (2017), the interaction in the AR display allows
you to do what?
Control the robotic arm
According to Day, G. (2007) in the article "Is it Real? Can We Win? Is It Worth
Doing?" proper use of the R-W-W screening include all of the following EXCEPT
obtain approval
In the article "Is it Real? Can We Win? Is It Worth Doing?" by Day, G. (2007),
examining the product's competitive advantages and sustainability is part of
which of the following?
Can we win?
,In the article "Why Every Organization Needs An Augmented Reality Strategy?"
by Porter, M. & Heppelmann, J. (2017), the capability of AR to reveal internal
features that are difficult to present in a 2-D graphic is called:
Visualize
In the article "Is it Real? Can We Win? Is It Worth Doing?" by Day, G. (2007), the x-
axis and the y-axis of the risk matrix are:
Market and Product
In the article "Why Every Organization Needs An Augmented Reality Strategy?"
by Porter, M. & Heppelmann, J. (2017), the capability of AR to superimpose virtual
controls on products and enables virtual operations of the product is called:
Interact
According to the article "Why Every Organization Needs An Augmented Reality
Strategy?" by Porter, M. & Heppelmann, J. (2017), usefulness of AR for a
company can be evaluated in all of the following areas EXCEPT:
value capture
According to Day, G. (2007) in the article "Is it Real? Can We Win? Is It Worth
Doing?" the first question to ask when determining potential market is whether
the customers need the product
In the article "Why Every Organization Needs An Augmented Reality Strategy?"
by Porter, M. & Heppelmann, J. (2017), it refers to the demand on a person's
mental capacity to absorb and process information as:
Cognitive load
According to Hargadon, A. & Sutton, R. (2000) in the article "Building an
Innovation Factory," knowledge brokers recognizes that _____ are the main
sources for new ideas.
old ideas
According to Hargadon, A. & Sutton, R. (2000) in the article "Building an
Innovation Factory," innovation and creativity are ...
taking developed ideas and applying them in new situations.
In the article "The Innovation Catalysts" by Martin, R. (2011), the process of
"code-jam" is similar to which stage of the UX Design you have learned?
Paper Prototyping
In the article "Reverse Engineering Google's Innovation Machine" by Iyer, B. &
Davenport, T. (2008), Google uses analytics in all areas below EXCEPT:
Sales analyses
According to Hargadon, A. & Sutton, R. (2000) in the article "Building an
Innovation Factory," all of the followings are ways to keep ideas alive EXCEPT:
Create a shared database of ideas.
In the article "The Innovation Catalysts" by Martin, R. (2011), the "fako backends"
built in the innovation process is a ...
prototype
In the article "The Innovation Catalysts" by Martin, R. (2011), the process of
"painstorm" is similar to which stage of the UX Design you have learned?
Analyzing User Data
, In the article "Reverse Engineering Google's Innovation Machine" by Iyer, B. &
Davenport, T. (2008), Google can ignore short-term profit because which aspect
of its business is very profitable?
Search-based advertising.
According to Hargadon, A. & Sutton, R. (2000) in the article "Building an
Innovation Factory," the main risk for an organization to outsource all innovation
is that ...
the organization may lose its ability to learn or evaluate new innovations.
According to Hargadon, A. & Sutton, R. (2000) in the article "Building an
Innovation Factory," characteristics of knowledge broker include all of the
following EXCEPT:
Inventiveness
According to McConnell, J. (2015) in the article "The Company Cultures That Help
(or Hinder) Digital Transformation," distributed decision-making is beneficial to
digital transformation because it gives whom a voice in the process?
Employees who interact with the customers.
In the article "Digital Transformation Is Not About Technology" by Tabrizi, et al.
(2019), one method mentioned by the authors that could help alleviate employees'
fear of losing their job is?
Correct answer:
Get the employees involved in the process.
According to Furr, N. & Shipilov, A. (2019) in the article "Digital Doesn't Have to
Be Disruptive," the focus of digital transformation should be on ...
using digital technology to better serve existing customers.
According to McConnell, J. (2015) in the article "The Company Cultures That Help
(or Hinder) Digital Transformation," why is freedom to experiment important to
digital transformation?
Without the freedom to try different ways of working, digital transformation cannot be
successful.
According to Furr, N. & Shipilov, A. (2019) in the article "Digital Doesn't Have to
Be Disruptive," the benefits of acquiring start-ups in digital transformation is to ...
learn and find synergy from the start-up.
According to Furr, N. & Shipilov, A. (2019) in the article "Digital Doesn't Have to
Be Disruptive," digital transformation should means _____ steps to deliver _____.
incremental, the core value proposition
According to Davenport, T. & Westerman, G (2018) in the article "Why So Many
High-Profile Digital Transformations Fail," executive decisions regarding
technology are often influenced by all of the following EXCEPT:
Top management
In the article "Digital Doesn't Have to Be Disruptive" by Furr, N. & Shipilov, A.
(2019), the authors uses a shipping container company that adopted what
technology as part of its digital transformation?
Blockchain
According to Furr, N. & Shipilov, A. (2019) in the article "Digital Doesn't Have to
Be Disruptive," a good way to replace legacy system is ...
develop front-end applications while slowly replacing the legacy system in modules.
Complete Solution
_____ data allows you to determine why your users may be struggling.
Qualitative
Storyboards are used to ...
provide a visual representation of how a scenario plays out
You are collecting data to develop user-centered design. Which group of users
would you select to research?
A representative sample performing representative tasks
You are researching how users interact with wearable exercise equipment. Where
should you observe their usage?
at the gym, as they exercise
When building scenarios and storyboards, the focus should be on ...
the interaction between the user and the system/app
Which one of the following describes the appropriate sequences in ideation?
Team members develop possible solutions individually first, then get together to create
the final solutions
Which of the followings depicted part of the user-centered design process
correctly?
Analyzing user data -> Creating personas -> Ideation
Which of the following descriptions of persona is correct?
A persona is created based on specific attributes of actual users
Which of the following options helps you visualize the interaction between users,
systems, and other individuals?
Storyboarding
Which of the following are a set of characteristics of actual users that a persona
should describe?
Attribute, desire, and behavior
In the article "Is it Real? Can We Win? Is It Worth Doing?" by Day, G. (2007), the
R-W-W screen is sometime known as the ...
Schrello screen
In the article "Why Every Organization Needs An Augmented Reality Strategy?"
by Porter, M. & Heppelmann, J. (2017), the interaction in the AR display allows
you to do what?
Control the robotic arm
According to Day, G. (2007) in the article "Is it Real? Can We Win? Is It Worth
Doing?" proper use of the R-W-W screening include all of the following EXCEPT
obtain approval
In the article "Is it Real? Can We Win? Is It Worth Doing?" by Day, G. (2007),
examining the product's competitive advantages and sustainability is part of
which of the following?
Can we win?
,In the article "Why Every Organization Needs An Augmented Reality Strategy?"
by Porter, M. & Heppelmann, J. (2017), the capability of AR to reveal internal
features that are difficult to present in a 2-D graphic is called:
Visualize
In the article "Is it Real? Can We Win? Is It Worth Doing?" by Day, G. (2007), the x-
axis and the y-axis of the risk matrix are:
Market and Product
In the article "Why Every Organization Needs An Augmented Reality Strategy?"
by Porter, M. & Heppelmann, J. (2017), the capability of AR to superimpose virtual
controls on products and enables virtual operations of the product is called:
Interact
According to the article "Why Every Organization Needs An Augmented Reality
Strategy?" by Porter, M. & Heppelmann, J. (2017), usefulness of AR for a
company can be evaluated in all of the following areas EXCEPT:
value capture
According to Day, G. (2007) in the article "Is it Real? Can We Win? Is It Worth
Doing?" the first question to ask when determining potential market is whether
the customers need the product
In the article "Why Every Organization Needs An Augmented Reality Strategy?"
by Porter, M. & Heppelmann, J. (2017), it refers to the demand on a person's
mental capacity to absorb and process information as:
Cognitive load
According to Hargadon, A. & Sutton, R. (2000) in the article "Building an
Innovation Factory," knowledge brokers recognizes that _____ are the main
sources for new ideas.
old ideas
According to Hargadon, A. & Sutton, R. (2000) in the article "Building an
Innovation Factory," innovation and creativity are ...
taking developed ideas and applying them in new situations.
In the article "The Innovation Catalysts" by Martin, R. (2011), the process of
"code-jam" is similar to which stage of the UX Design you have learned?
Paper Prototyping
In the article "Reverse Engineering Google's Innovation Machine" by Iyer, B. &
Davenport, T. (2008), Google uses analytics in all areas below EXCEPT:
Sales analyses
According to Hargadon, A. & Sutton, R. (2000) in the article "Building an
Innovation Factory," all of the followings are ways to keep ideas alive EXCEPT:
Create a shared database of ideas.
In the article "The Innovation Catalysts" by Martin, R. (2011), the "fako backends"
built in the innovation process is a ...
prototype
In the article "The Innovation Catalysts" by Martin, R. (2011), the process of
"painstorm" is similar to which stage of the UX Design you have learned?
Analyzing User Data
, In the article "Reverse Engineering Google's Innovation Machine" by Iyer, B. &
Davenport, T. (2008), Google can ignore short-term profit because which aspect
of its business is very profitable?
Search-based advertising.
According to Hargadon, A. & Sutton, R. (2000) in the article "Building an
Innovation Factory," the main risk for an organization to outsource all innovation
is that ...
the organization may lose its ability to learn or evaluate new innovations.
According to Hargadon, A. & Sutton, R. (2000) in the article "Building an
Innovation Factory," characteristics of knowledge broker include all of the
following EXCEPT:
Inventiveness
According to McConnell, J. (2015) in the article "The Company Cultures That Help
(or Hinder) Digital Transformation," distributed decision-making is beneficial to
digital transformation because it gives whom a voice in the process?
Employees who interact with the customers.
In the article "Digital Transformation Is Not About Technology" by Tabrizi, et al.
(2019), one method mentioned by the authors that could help alleviate employees'
fear of losing their job is?
Correct answer:
Get the employees involved in the process.
According to Furr, N. & Shipilov, A. (2019) in the article "Digital Doesn't Have to
Be Disruptive," the focus of digital transformation should be on ...
using digital technology to better serve existing customers.
According to McConnell, J. (2015) in the article "The Company Cultures That Help
(or Hinder) Digital Transformation," why is freedom to experiment important to
digital transformation?
Without the freedom to try different ways of working, digital transformation cannot be
successful.
According to Furr, N. & Shipilov, A. (2019) in the article "Digital Doesn't Have to
Be Disruptive," the benefits of acquiring start-ups in digital transformation is to ...
learn and find synergy from the start-up.
According to Furr, N. & Shipilov, A. (2019) in the article "Digital Doesn't Have to
Be Disruptive," digital transformation should means _____ steps to deliver _____.
incremental, the core value proposition
According to Davenport, T. & Westerman, G (2018) in the article "Why So Many
High-Profile Digital Transformations Fail," executive decisions regarding
technology are often influenced by all of the following EXCEPT:
Top management
In the article "Digital Doesn't Have to Be Disruptive" by Furr, N. & Shipilov, A.
(2019), the authors uses a shipping container company that adopted what
technology as part of its digital transformation?
Blockchain
According to Furr, N. & Shipilov, A. (2019) in the article "Digital Doesn't Have to
Be Disruptive," a good way to replace legacy system is ...
develop front-end applications while slowly replacing the legacy system in modules.
