(Top QUALITY 2024/2025 EXAM REVIEW) WGU C201 Business Acumen Chapter 11, 12, 13: Marketing. Complete Review. Rated A+. VERIFIED.

WGU C201 Business Acumen Chapter 11, 12, 13: Marketing. Complete Review. Rated A+. VERIFIED. Marketing - -The process for discovering unmet customer needs, researching potential markets, producing goods or services to satisfy targeted customers, promoting, pricing, and distributing. The organizational function and set of processes for creating, communicating and delivering value to customers, managing customer relations, advocates ideas or viewpoints and educating others. How does marketing create utility? - -Creates time, place, and ownership utility. Utility: ability of a good or service to satisfy needs and wants of customer. Time Utility - -Making a good or service available when a customer wants to purchase it. Place Utility - -Making a product available in a location that is convenient to customer. Ownership Utility - -Orderly transfer of goods and services from seller to buyer. Nontraditional Marketing: Cause Marketing - -Builds awareness. Raises money for a cause or social issue. Examples: American Cancer Society, Drug Abuse Prevention, Childhood Hunger, Alternative Spring Break Nontraditional Marketing: Place Marketing - -Attracts people to