ARE 136 Ch. 4 Questions and Answers
Societies tend to monitor advertising to determine what is irresponsible,
unethical, or illegal. Despite social shifts and technological advances, a culture's
views on what is acceptable and unacceptable change.
a. True
b. False
True
As a promotional tool and an industry, advertising does not get a lot of attention,
scrutiny, and criticism because it is so conspicuous and has established a global
presence.
a. True
b. False
False
The social aspects of advertisements are not important to consider.
a. True
b. False
False
Critics of advertising claim that advertising carries too much product information
and that most advertising is unbiased, comprehensive, and inherently
transparent.
a. True
b. False
False
Proponents of advertising claim that advertisements do much more than just
"shuffling of total demand," but contribute to the increase of total demand—
showing that advertising is good for the economy.
a. True
b. False
True
Critics of advertising claim that advertising addresses a wide variety of basic
human needs.
a.
True
b.
False
,a. True
b. False
False
Advertisers of "controversial products" attempt to show social responsibility in
advertising, such as beer companies spending millions a year addressing
responsible drinking.
a. True
b. False
True
Critics of advertising argue that advertising reduces a tendency to conformity
and cuts down on status-seeking behavior.
a. True
b. False
False
The massive consumption that advertising upholds and glorifies is actually quite
good for American society, and for other cultures around the world.
a. True
b. False
True
Subliminal advertisement relates with embedding images and messages into an
advertisement that influence the unconscious minds of people; however, it is not
proven to be effective.
a. True
b. False
True
Advertising contributes to art and culture, and art and culture can be seen in
advertising, too.
a. True
b. False
True
In advertising, deception refers to making transparent statements in
advertisements.
a. True
b. False
False
There are reasons it would be hard to make laws against emotional appeals in
ads, since even if they seem exaggerated or inaccurate, they are unquantifiable;
thus, there is no way to prove this.
, a. True
b. False
True
The calls for restrictions on advertising to children over the years have been
based on very few concerns.
a. True
b. False
False
The FTC has regularly issued warnings to tobacco companies about ads that
have been shown to cause young people to start smoking, backed up by decades
of substantial evidence to this effect published by reputable medical journals.
a. True
b. False
False
The primary area of advertising regulation is unsolicited or direct marketing.
a. True
b. False
False
The FTC's regulations on deception have no authority over omissions or missing
information about a product; they only cover false statements or misleading
claims made by the advertiser.
a. True
b. False
False
Vertical cooperative advertising is an advertising technique whereby a
manufacturer and dealer share the expense of advertising.
a. True
b. False
True
An advertisement for a smartphone that compares itself to the smartphone of
another firm is legal in the U.S., even if the ad mentions brand-name goods
produced by another firm.
a. True
b. False
True
Consumer groups have been much less successful as the FTC in restricting
children's advertising.
a. True
Societies tend to monitor advertising to determine what is irresponsible,
unethical, or illegal. Despite social shifts and technological advances, a culture's
views on what is acceptable and unacceptable change.
a. True
b. False
True
As a promotional tool and an industry, advertising does not get a lot of attention,
scrutiny, and criticism because it is so conspicuous and has established a global
presence.
a. True
b. False
False
The social aspects of advertisements are not important to consider.
a. True
b. False
False
Critics of advertising claim that advertising carries too much product information
and that most advertising is unbiased, comprehensive, and inherently
transparent.
a. True
b. False
False
Proponents of advertising claim that advertisements do much more than just
"shuffling of total demand," but contribute to the increase of total demand—
showing that advertising is good for the economy.
a. True
b. False
True
Critics of advertising claim that advertising addresses a wide variety of basic
human needs.
a.
True
b.
False
,a. True
b. False
False
Advertisers of "controversial products" attempt to show social responsibility in
advertising, such as beer companies spending millions a year addressing
responsible drinking.
a. True
b. False
True
Critics of advertising argue that advertising reduces a tendency to conformity
and cuts down on status-seeking behavior.
a. True
b. False
False
The massive consumption that advertising upholds and glorifies is actually quite
good for American society, and for other cultures around the world.
a. True
b. False
True
Subliminal advertisement relates with embedding images and messages into an
advertisement that influence the unconscious minds of people; however, it is not
proven to be effective.
a. True
b. False
True
Advertising contributes to art and culture, and art and culture can be seen in
advertising, too.
a. True
b. False
True
In advertising, deception refers to making transparent statements in
advertisements.
a. True
b. False
False
There are reasons it would be hard to make laws against emotional appeals in
ads, since even if they seem exaggerated or inaccurate, they are unquantifiable;
thus, there is no way to prove this.
, a. True
b. False
True
The calls for restrictions on advertising to children over the years have been
based on very few concerns.
a. True
b. False
False
The FTC has regularly issued warnings to tobacco companies about ads that
have been shown to cause young people to start smoking, backed up by decades
of substantial evidence to this effect published by reputable medical journals.
a. True
b. False
False
The primary area of advertising regulation is unsolicited or direct marketing.
a. True
b. False
False
The FTC's regulations on deception have no authority over omissions or missing
information about a product; they only cover false statements or misleading
claims made by the advertiser.
a. True
b. False
False
Vertical cooperative advertising is an advertising technique whereby a
manufacturer and dealer share the expense of advertising.
a. True
b. False
True
An advertisement for a smartphone that compares itself to the smartphone of
another firm is legal in the U.S., even if the ad mentions brand-name goods
produced by another firm.
a. True
b. False
True
Consumer groups have been much less successful as the FTC in restricting
children's advertising.
a. True
