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1
Internship Report
On
“Overall Marketing Strategies &Presence of Digital
Marketing and its Impact in Brand Communication”
Prepared For
Syeda Shaherbanu Shahbazi Ahmed
Senior Lecturer
BRAC Business School
BRAC University
Prepared By
Israful Islam
ID- 10304089
Date of Submission
07 February, 2015
, 2
LETTER OF TRANSMITTAL
07 February 2015
Syeda Shaherbanu Shahbazi Ahmed
Senior Lecturer
BRAC Business School
BRAC University
Subject: Submission of Internship report.
Dear Sir,
Here is the Internship report on “Overall Marketing Strategies &Presence of Digital
Marketing and its Impact in Brand Communication” with due gratefulness and admiration.
As per requirement for the BBA Degree, I have completed the internship report under your
supervision.
I am thankful to all the person who help me to gather valuable information. I have prepared a
report on the “Overall Marketing Strategies &Presence of Digital Marketing and its Impact in
Brand Communication”. I hope this report reflects on the company’s marketing strategies that
are being practiced in our country.
I would like to request you to accept my internship report for further assessment.
Sincerely,
Israful Islam
ID-10304089
BRAC Business School
BRAC University
, 3
Executive Summary
This report presents the work experience on a multinational digital Marketing organization
known as Cookie Jar ltd (Asiatic Events Marketing Ltd Digital Wing)
This internship report is based on the three month long internship program that I had
successfully completed in Cookie Jar ltd (Asiatic Events Marketing Ltd Digital Wing) under
Digital Client Division from September 18, 2014 to December 18, 2014 as a requirement of
my BBA program. As being completely new to the practical and corporate world setting,
every hour spent in the Digital Client Division gave me some amount of experience, which is
very precious for my career ahead.
In the first part the general introduction on "Asiatic Events Marketing Limited and Cookie Jar
Limited” and well as its mission, vision, aspiration, values, services, area of operation,
services offered by the Cookie Jar Limited and how departments work like HR recruiting
process of new digital account executive, the basic functions of the client service department
like maintain relationship with the clients and prospects, creative department work and
finance departments support.
In the second part chapter one the rationale of the study is discussed, statement to the
problem and objective of the study along with literature review is incorporated. On
the chapter two the methodology of the study, limitation and scope is clearly mentioned.
In chapter three I tried to highlight the work, job duties that I had to perform as an intern
under an account executive where I was provided with lots of assigned duties regularly and
provided some authority to make decisions on behalf of my supervisor. In the later chapter
four I showed finding and provided analysis of the study, which was based on ‘Maintaining
Brand Communication through Digital Social Media’ under the supervision of Cookie, jar
Limited. Here at first I tried to portray the global scenario of social media marketing and its
impact, next I tried to narrow my focus on social media in Bangladesh and its impact on
marketing and brand communication, further I showed the importance of social media
compared to other medium of brand communication and its benefits and after that I explained
how digital communication firms in Bangladesh are operating and dealing with clients. I also
incorporated in this report presence of brands in social media in Bangladesh, their strategy
and objective. In the fifth and sixth chapter I included a summary of the report and suggested
improvement for brands in social media, my company of internship and university. At last
, 4
you will find the reference and in the appendix further studies that I have not included in my
report.
Before drawing any conclusion based on this report it may be noted that the report was
prepared in a very short time and there are lacking in the data. However, still the report may
be useful for designing any further study on maintaining brand communication in social
media.
provided by BRAC University Institutional Repository
1
Internship Report
On
“Overall Marketing Strategies &Presence of Digital
Marketing and its Impact in Brand Communication”
Prepared For
Syeda Shaherbanu Shahbazi Ahmed
Senior Lecturer
BRAC Business School
BRAC University
Prepared By
Israful Islam
ID- 10304089
Date of Submission
07 February, 2015
, 2
LETTER OF TRANSMITTAL
07 February 2015
Syeda Shaherbanu Shahbazi Ahmed
Senior Lecturer
BRAC Business School
BRAC University
Subject: Submission of Internship report.
Dear Sir,
Here is the Internship report on “Overall Marketing Strategies &Presence of Digital
Marketing and its Impact in Brand Communication” with due gratefulness and admiration.
As per requirement for the BBA Degree, I have completed the internship report under your
supervision.
I am thankful to all the person who help me to gather valuable information. I have prepared a
report on the “Overall Marketing Strategies &Presence of Digital Marketing and its Impact in
Brand Communication”. I hope this report reflects on the company’s marketing strategies that
are being practiced in our country.
I would like to request you to accept my internship report for further assessment.
Sincerely,
Israful Islam
ID-10304089
BRAC Business School
BRAC University
, 3
Executive Summary
This report presents the work experience on a multinational digital Marketing organization
known as Cookie Jar ltd (Asiatic Events Marketing Ltd Digital Wing)
This internship report is based on the three month long internship program that I had
successfully completed in Cookie Jar ltd (Asiatic Events Marketing Ltd Digital Wing) under
Digital Client Division from September 18, 2014 to December 18, 2014 as a requirement of
my BBA program. As being completely new to the practical and corporate world setting,
every hour spent in the Digital Client Division gave me some amount of experience, which is
very precious for my career ahead.
In the first part the general introduction on "Asiatic Events Marketing Limited and Cookie Jar
Limited” and well as its mission, vision, aspiration, values, services, area of operation,
services offered by the Cookie Jar Limited and how departments work like HR recruiting
process of new digital account executive, the basic functions of the client service department
like maintain relationship with the clients and prospects, creative department work and
finance departments support.
In the second part chapter one the rationale of the study is discussed, statement to the
problem and objective of the study along with literature review is incorporated. On
the chapter two the methodology of the study, limitation and scope is clearly mentioned.
In chapter three I tried to highlight the work, job duties that I had to perform as an intern
under an account executive where I was provided with lots of assigned duties regularly and
provided some authority to make decisions on behalf of my supervisor. In the later chapter
four I showed finding and provided analysis of the study, which was based on ‘Maintaining
Brand Communication through Digital Social Media’ under the supervision of Cookie, jar
Limited. Here at first I tried to portray the global scenario of social media marketing and its
impact, next I tried to narrow my focus on social media in Bangladesh and its impact on
marketing and brand communication, further I showed the importance of social media
compared to other medium of brand communication and its benefits and after that I explained
how digital communication firms in Bangladesh are operating and dealing with clients. I also
incorporated in this report presence of brands in social media in Bangladesh, their strategy
and objective. In the fifth and sixth chapter I included a summary of the report and suggested
improvement for brands in social media, my company of internship and university. At last
, 4
you will find the reference and in the appendix further studies that I have not included in my
report.
Before drawing any conclusion based on this report it may be noted that the report was
prepared in a very short time and there are lacking in the data. However, still the report may
be useful for designing any further study on maintaining brand communication in social
media.
