Strategic Marketing Management.pdf

COURSE CODE BA434 DECEMBER 2018 PAGE I OF4




UNIVERSITY OF SWAZILAND
INSTITUTE OF DISTANCE EDUCATION
• DEPARTMENT OF BUSINESS ADMINISTRATION

FIRST SEMESTER EXAMINATION 2018




TITLE OF PAPER :STRATEGIC MARKETING MANAGEMENT
COURSE : BA434
DEGREE AND YEAR : BCOM VI
TIME ALLOWED : THREE (3) HOURS

INSTRUCTIONS:
1. THIS PAPER CONSISTS OF SECTIONS (A) AND (B)
2. SECTION (A) IS COMPULSORY
3. ANSWER ANY THREE (3) QUESTIONS FROM SECTION B
4. THE TOTAL NUMBER OF QUESTIONS IN THIS PAPER IS FIVE




NOTE: MARKS WILL BE AWARDED FOR GOOD COMMUNICATION
IN ENGLISH AND FOR ORDERLY PRESENTATION




THIS EXAMINATION PAPER SHOULD NOT BE OPENED UNTIL INVIGILATOR HAS
GRANTED PERMISSION