ESB v.2 Domain 2 Marketing & Sales
Already Passed
Acquisition costs
The cost incurred by a business in relation to the efforts involved in acquiring a new customer.
Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer.
Customer Retention
Activities or strategies employed by a business to retain existing customers.
Chamber of Commerce
A local agency with information on participating local businesses.
Demographics
Statistical data (i.e., education, employment, income) that refers to particular groups within a
population.
Marketing
A form of communication between businesses and customers which relays a message promoting
services and/or goods.
Marketing Plan
A written plan that outlines a company's marketing strategies.
Already Passed
Acquisition costs
The cost incurred by a business in relation to the efforts involved in acquiring a new customer.
Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer.
Customer Retention
Activities or strategies employed by a business to retain existing customers.
Chamber of Commerce
A local agency with information on participating local businesses.
Demographics
Statistical data (i.e., education, employment, income) that refers to particular groups within a
population.
Marketing
A form of communication between businesses and customers which relays a message promoting
services and/or goods.
Marketing Plan
A written plan that outlines a company's marketing strategies.
