COMM 335 TAMU Exam 1 questions with correct answers

What is the first Imperative? CORRECT ANSWER *Self-Awareness*; · Realize own cultural biases What is Ethnocentrism? CORRECT ANSWER Idea of your culture is better than the rest of society What is Anglocentrism? CORRECT ANSWER White people thinking their culture is better than others What is the second Imperative of 335? CORRECT ANSWER *Demographic*; · Changing society = changing rules; · Changing rules = intercultural conflict What is the third Imperative of 335? CORRECT ANSWER Economic; What is the Global Village? CORRECT ANSWER Created by Marshall McLuhan, includes: Tribal Culture, Scribal Culture, De-Tribal Culture, Re-Tribal Culture What is Tribal Culture? CORRECT ANSWER Oral culture What is Scribal Culture? CORRECT ANSWER manuscript culture What is De-Tribal Culture? CORRECT ANSWER print culture, invention of printing press (Gutenberg) creates pronoun "I", Vernacular languages