accounting ✔✔The discipline that keeps track of a company's financial situation.
Ad Council ✔✔A nonprofit organization that helps produce public service advertising
campaigns for government agencies and other qualified sponsors.
ad layout ✔✔A sketch that shows the general arrangement and appearance of a finished ad.
adaptation ✔✔Changing an existing product and/or promotion to better suit the characteristics of
a targeted country or region.
adjacent colors ✔✔Colors that are located next to each other on the color wheel and share the
same undertones; also known as analogous colors.
advertising ✔✔A form of nonpersonal promotion in which companies pay to promote ideas,
goods, or services in a variety of media outlets.
,advertising agencies ✔✔Independent businesses that specialize in developing ad campaigns and
crafting the ads for clients.
advertising campaign ✔✔A group of advertisements, commercials, and related promotional
materials and activities that are designed as a part of a coordinated advertising plan to meet the
specific goals of a company.
advertising proof ✔✔A representation of an ad that shows exactly how it will appear in print.
agents ✔✔Intermediaries who bring buyers and sellers together and do not own the goods they
sell.
agreement ✔✔A specific commitment that each member makes to the group.
allowance ✔✔A partial return of the sale price for merchandise that the customer has kept.
aptitude ✔✔An ability or natural talent; the potential to learn a certain skill.
,Articles of Incorporation ✔✔A document filed with a state department of commerce that
identifies the name and address of a new corporation, its purpose, the names of the initial
directors, and the amount of stock that will be issued to each director.
aseptic packaging ✔✔A food storage process that keeps foods fresh without refrigeration for up
to six months.
assertiveness ✔✔Standing up for what you believe.
asset ✔✔Anything of monetary value that a person owns, such as cash, checking and savings
accounts, real estate, or stocks.
attitude research ✔✔A type of research designed to obtain information on how people feel about
certain products, services, companies, or ideas; also known as opinion research.
balance of trade ✔✔The difference in value between a nation's exports and its imports.
balance sheet ✔✔A summary of a business's assets, liabilities, and owner's equity.
, bar graph ✔✔A drawing made up of parallel bars whose lengths are proportional to the qualities
being measured.
barriers ✔✔Obstacles that interfere with the understanding of a message.
basic stock list ✔✔A list used for those staple items that should always be in stock.
Better Business Bureau (BBB) ✔✔One of the oldest nonprofit organizations that establishes self-
regulation among businesses.
blind check method ✔✔The receiver of a delivery writes the of the description of the
merchandise, counts the quantities received, and lists them on a blank form or dummy invoice.
blisterpack ✔✔Packaging with preformed plastic molds surrounding individual items arranged
on a cardboard backing.
bonded warehouses ✔✔Public or private warehouses that store products requiring the payment
of a federal tax.