choice already graded A
What do business owners consider when they select a business ownership structure?
a. Product versatility, financial needs, and advertising strategies
b. Personal circumstances, financial needs, and the type of business
c. Product versatility, advertising strategies, and personal circumstances
d. Personal circumstances, type of business, and product mix ✔✔B
One business promising to do something for another business in return for receiving
compensation is an example of a
a. Contract
B. Benefit
C. Enterprise
D. Treaty ✔✔A
Which of the following often makes it difficult for small manufacturers that have limited budgets
to receive an equal opportunity to distribute their new products:
A. Targeted advertising
, B. Channel strategies
C. Slotting allowances
D. Gray marketing ✔✔C
Your supervisor has asked you to prepare a marketing status report for each of the company's six
regional offices. The most appropriate way to organize the information is
A. In chronological order
B. By site location
C. By sales functions
D. In reverse sequence ✔✔B
A manufacturer that decides to sell directly to large retailers rather than through wholesalers
might create __________ conflict within its distribution channel.
A. Horizontal
B. Formal
C. Vertical
D. Conventional ✔✔C