DECA Marketing Terms Questions and
Answers 100% Pass
Adaptablility ✔✔The ability to make changes to be a better match or fit in new situations.
Advertising Campaign ✔✔A coordinated series of linked ads with a single or theme.
AIDA ✔✔Acronym for customer: Attention, Interest, Desire and Action
Assets ✔✔Property or items of value owned by a business
Attitude ✔✔How a person feels about something or the way a person looks at the world and
responds to events.
Bait and Switch ✔✔Practice of advertising one product with the intent of persuading a customer
to buy a more expensive item when they arrive in the store
Barter ✔✔Exchange of one good or service for another good or service
, Benefit ✔✔Attribute of a product that will be an advantage for the customer
Brand ✔✔Name, term or design that sets a product or a business apart from its competition
Brand Equity ✔✔Value of having a well-known brand name
Brand Loyalty ✔✔Situation in which the customer will only buy a certain brand of product
Break-Even Point ✔✔The point at which revenue from sales equals the costs.
Business Cycle ✔✔Cycle that consists of alternating periods of expansion and contraction in the
economy.
Business Plan ✔✔Written document that describes a new business, how it will operate and make
a profit.
Buyer ✔✔The person responsible for planning and ordering inventory
Answers 100% Pass
Adaptablility ✔✔The ability to make changes to be a better match or fit in new situations.
Advertising Campaign ✔✔A coordinated series of linked ads with a single or theme.
AIDA ✔✔Acronym for customer: Attention, Interest, Desire and Action
Assets ✔✔Property or items of value owned by a business
Attitude ✔✔How a person feels about something or the way a person looks at the world and
responds to events.
Bait and Switch ✔✔Practice of advertising one product with the intent of persuading a customer
to buy a more expensive item when they arrive in the store
Barter ✔✔Exchange of one good or service for another good or service
, Benefit ✔✔Attribute of a product that will be an advantage for the customer
Brand ✔✔Name, term or design that sets a product or a business apart from its competition
Brand Equity ✔✔Value of having a well-known brand name
Brand Loyalty ✔✔Situation in which the customer will only buy a certain brand of product
Break-Even Point ✔✔The point at which revenue from sales equals the costs.
Business Cycle ✔✔Cycle that consists of alternating periods of expansion and contraction in the
economy.
Business Plan ✔✔Written document that describes a new business, how it will operate and make
a profit.
Buyer ✔✔The person responsible for planning and ordering inventory
