HubSpot Certification Questions
All of the following are content marketing practices EXCEPT: - ANSW technical SEO
All of the following are examples of a SMART goal EXCEPT: - ANSW Significantly
reduce the amount of time the team spends on creating content.
Every content brainstorm needs the following EXCEPT: - ANSW At least five people
It has:
A moderator
A clear agenda
At least five people
Every story has these three storytelling elements. What are they? - ANSW Characters,
Conflict and Resolution
Fill in the blank: __________ is when you help guide your prospects through purchasing
your
products or services. - ANSW Concierge on-boarding
Fill in the blank: __________ is when you think of an idea out of nowhere. - ANSW The
Eureka Moment
Fill in the blank: ______________ is used to achieve the best possible content
promotion outcome. - ANSW Optimization
Fill in the blank: _______________ helps you group an audience together based on
specific criteria
from a large list of people. - ANSW Segmentation
Fill in the blank: A content compass helps organize monthly initiatives by
____________. - ANSW SMART Goals
Sales campaigns
Themes
(All the Above)
Fill in the blank: A great way to create a comfortable atmosphere for a company
brainstorm is to start off with _________. - ANSW icebreakers
, Fill in the blank: The _________ can help you develop a mission statement that
connects with your audience - ANSW Golden Circle
Fill in the blank: The conflict in your content's story should focus on the ____________.
- ANSW prospects' needs
prospects' stage of the buyer's journey
prospects' problems (All of the above)
Fill in the blank: The following sentence is an example of ____________ voice? "The
grocery
shopping was done by your father." - ANSW Passive
Fill in the blank: To effectively tell your business' story, you need ________________. -
ANSW a mission with supporting values
Fill in the blank: You had a successful team meeting where you were able to prove the
ROI of your
content marketing efforts. However, your boss wants more details on the content path
that helped
closed leads into customers. You could do this by creating a(n) ______________. -
ANSW Attribution Report
How can a third-party website avoid duplicate content issues with republishing your
content? - ANSW Add a NoIndex tag
How can you uncover your buyer personas' reading habits? - ANSW Include a question
on a form AND Interview best customers (A&B)
How could this sentence be corrected to cut our fluffy words? "I really just want to go to
the store to
buy groceries in order to be be prepared for the week." - ANSW "I want to go buy
groceries at the store to be prepared for the week."
How long should you wait before republishing a piece of content to a new website? -
ANSW One week
ll in the blank: A shortcut to improving your SEO is to ____________. - ANSW get
referenced on sites that already rank well
Once you're able to quantify your metrics, what is the next step in developing a growth
mindset? - ANSW Start looking for weaknesses in your funnel
One month into a three-month lead generation campaign, it becomes clear your current
plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look
feasible. What option will you present during next week's meeting with your CEO? -
All of the following are content marketing practices EXCEPT: - ANSW technical SEO
All of the following are examples of a SMART goal EXCEPT: - ANSW Significantly
reduce the amount of time the team spends on creating content.
Every content brainstorm needs the following EXCEPT: - ANSW At least five people
It has:
A moderator
A clear agenda
At least five people
Every story has these three storytelling elements. What are they? - ANSW Characters,
Conflict and Resolution
Fill in the blank: __________ is when you help guide your prospects through purchasing
your
products or services. - ANSW Concierge on-boarding
Fill in the blank: __________ is when you think of an idea out of nowhere. - ANSW The
Eureka Moment
Fill in the blank: ______________ is used to achieve the best possible content
promotion outcome. - ANSW Optimization
Fill in the blank: _______________ helps you group an audience together based on
specific criteria
from a large list of people. - ANSW Segmentation
Fill in the blank: A content compass helps organize monthly initiatives by
____________. - ANSW SMART Goals
Sales campaigns
Themes
(All the Above)
Fill in the blank: A great way to create a comfortable atmosphere for a company
brainstorm is to start off with _________. - ANSW icebreakers
, Fill in the blank: The _________ can help you develop a mission statement that
connects with your audience - ANSW Golden Circle
Fill in the blank: The conflict in your content's story should focus on the ____________.
- ANSW prospects' needs
prospects' stage of the buyer's journey
prospects' problems (All of the above)
Fill in the blank: The following sentence is an example of ____________ voice? "The
grocery
shopping was done by your father." - ANSW Passive
Fill in the blank: To effectively tell your business' story, you need ________________. -
ANSW a mission with supporting values
Fill in the blank: You had a successful team meeting where you were able to prove the
ROI of your
content marketing efforts. However, your boss wants more details on the content path
that helped
closed leads into customers. You could do this by creating a(n) ______________. -
ANSW Attribution Report
How can a third-party website avoid duplicate content issues with republishing your
content? - ANSW Add a NoIndex tag
How can you uncover your buyer personas' reading habits? - ANSW Include a question
on a form AND Interview best customers (A&B)
How could this sentence be corrected to cut our fluffy words? "I really just want to go to
the store to
buy groceries in order to be be prepared for the week." - ANSW "I want to go buy
groceries at the store to be prepared for the week."
How long should you wait before republishing a piece of content to a new website? -
ANSW One week
ll in the blank: A shortcut to improving your SEO is to ____________. - ANSW get
referenced on sites that already rank well
Once you're able to quantify your metrics, what is the next step in developing a growth
mindset? - ANSW Start looking for weaknesses in your funnel
One month into a three-month lead generation campaign, it becomes clear your current
plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look
feasible. What option will you present during next week's meeting with your CEO? -
