Hootsuite Platform Certification COMPREHNSIVE
QUESTIONS AND ANSWERS
After you've uploaded posts into Hootsuite'sBulk Composer, what's the best place to vet
and preview those scheduled posts?
1 - ANSW Answer: Planner
- Planner
- Boards and Streams
- Analytics
- Insights
- Impact
Which of the following is not a benefit of publishing to Instagram using Hootsuite?
2 - ANSW Answer: Adding location tags and swipe-up links to your post from within the
Composer
- Scheduling and rescheduling multiple posts in advance
- Reviewing Instagram analytics alongside metrics from your other social accounts
- Adding location tags and swipe-up links to your post from within the Composer
- Viewing comments on your Instagram content in the same window as engagements
on your other social accounts.
When managing Instagram with Hootsuite, we recommend using Instagram Business
accounts. Why is this?
2 - ANSW Answer: You can publish directly to Instagram without using your phone or
the Instagram app
- Profile metrics for Personal Instagram accounts require 10K+ followers
- Business profiles allow you to upload videos that are more than 60 seconds long
- You can publish directly to Instagram without using your phone or the Instagram app
- Business profiles that are linked to Hootsuite are more discoverable on Instagram
natively
Geo-search streams are used to help you find social media conversations relevant to
your brand that are happening
3 - ANSW Answer: in specific physical locations
,- on specific social networks
- in your home country
- on private profiles or closed networks
- in pre-set topic areas
- in specific physical locations
In Hootsuite Inbox, you can see all the correspondence between a user and your
organization on a particular social channel, including public and private conversations.
This is useful for
4 - ANSW ?
Answer: understanding the full context of the most recent exchange
- understanding the full context of the most recent exchange
- targeting paid advertisments to the user more accurately.
- gathering marketing analytics on the user's behaviour.
- feeding data into Hootsuite chatbot for more human-like responses.
What is the most popular feature of Hootsuite?
5 - ANSW Answer: Scheduling and publishing messages to multiple accounts at once
- Geo-locating conversations and geo-targeting messages.
- Scheduling and publishing messages to multiple accounts at once
- Social media analytics and metrics.
- Automating all your social media activities.
Anything you want to do in Hootsuite can be found in the ________, with the main
workspace in the _________?
6 - ANSW Answer: Sidebar; center
- Settings; Streams
- Nav-panel; dashboard
- Header; Sidebar
- Sidebar; center
Select the 4 features that are available on the Hootsuite Mobile app
7 - ANSW Answer: Inbox and Settings, Publisher, Streams, Composer
- Inbox and Settings
- Publisher
- Streams
- Insights
,- Impact
- Team Metrics
- Composer
Which of the following is not a benefit of using Hootsuite Analytics?
8 - ANSW Answer: Accurate estimates of the monetary value of each like, retweet,
share, and new follower you recieve
- It's more efficient to review your accounts' social metrics in one dashboard, rather than
visiting numerous native accounts individually
- Reviewing metrics in a highly visual, customizable interface
- Accurate estimates of the monetary value of each like, retweet, share, and new
follower you recieve
Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions
of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets
searched for, rather than the individual words in the phrase?
9 - ANSW Answer: quotation marks around the phrase
- asterisks around the phrase
- ampersands before the phrase
-Boolean operators after the phrase
- @ symbol after the phrase
- quotation marks around the phrase
Within the Hootsuite Composer, you can transform URLs into an 'Owly' link. Which of
the following are reasons you'd want to use this feature. (Pick two)
10 - ANSW ?
Answer: Owly links track how many people clicked it & Owly links use less characters
than regular URLs
- Owly links provide higher resolution previews of the webpage being linked to
- Owly links are prioritized by social networks
- Owly links track how many people clicked it
- Owly links use less characters than regular URLs
A Report in Hootsuite Analytics has a flexible, interactive interface into which you can
drag and drop up to 100
11 - ANSW Answer: tiles, which are individual displays of a specific metric
- campaigns, each of which are targeted at a social media objective or goal
- tiles, which are individual displays of a specific metric
, - trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
- overviews, which are pre-set collections of metrics data
- data elves, who work hard for their money
What Hootsuite resources would you use to learn best practices for managing your
Social Accounts using the Hootsuite dashboard?
Hootsuite Academy/Learning Questions - ANSW Answer: All of these
- All of these
- Hootsuite Resource Library
- Hootsuite Academy
- Hootsuite Blog
- Hootsuite Help Centre
If you wanted to demonstrate to potential future employers that you can use the
Hootsuite Platform proficiently, what would you do?
Hootsuite Academy/Learning Questions - ANSW Answer: Complete the Hootsuite
Academy Platform Certification Course, and add your Credential to your LinkedIn
Profile.
- Complete the Hootsuite Academy Platform Certification Course, then print out your
Certificate and put it on your wall.
- Complete the Hootsuite Academy Platform Certification Course, and add your
Credential to your LinkedIn Profile.
- Complete the Hootsuite Social Marketing Certification Course
- Add Hootsuite as a previous employer in your resume
When using the Hootsuite Composer, what's the purpose of the social profile picker?
12 - ANSW Answer: To select the social profiles to which you want to publish your
post.
- To connect an existing social media account (e.g., Facebook, LinkedIn) to your
Hootsuite dashboard
- To select the social profiles to which you want to publish your post.
- To monitor account activity on your social accounts connected to Hootsuite.
- To create a network-specific search stream in the Engagement area.
To share access to a Hootsuite Analytics report with your colleagues you need to use
the Share button to:
13 - ANSW Answer: Enter their name or email address
- auto-populate an internal CRM message
QUESTIONS AND ANSWERS
After you've uploaded posts into Hootsuite'sBulk Composer, what's the best place to vet
and preview those scheduled posts?
1 - ANSW Answer: Planner
- Planner
- Boards and Streams
- Analytics
- Insights
- Impact
Which of the following is not a benefit of publishing to Instagram using Hootsuite?
2 - ANSW Answer: Adding location tags and swipe-up links to your post from within the
Composer
- Scheduling and rescheduling multiple posts in advance
- Reviewing Instagram analytics alongside metrics from your other social accounts
- Adding location tags and swipe-up links to your post from within the Composer
- Viewing comments on your Instagram content in the same window as engagements
on your other social accounts.
When managing Instagram with Hootsuite, we recommend using Instagram Business
accounts. Why is this?
2 - ANSW Answer: You can publish directly to Instagram without using your phone or
the Instagram app
- Profile metrics for Personal Instagram accounts require 10K+ followers
- Business profiles allow you to upload videos that are more than 60 seconds long
- You can publish directly to Instagram without using your phone or the Instagram app
- Business profiles that are linked to Hootsuite are more discoverable on Instagram
natively
Geo-search streams are used to help you find social media conversations relevant to
your brand that are happening
3 - ANSW Answer: in specific physical locations
,- on specific social networks
- in your home country
- on private profiles or closed networks
- in pre-set topic areas
- in specific physical locations
In Hootsuite Inbox, you can see all the correspondence between a user and your
organization on a particular social channel, including public and private conversations.
This is useful for
4 - ANSW ?
Answer: understanding the full context of the most recent exchange
- understanding the full context of the most recent exchange
- targeting paid advertisments to the user more accurately.
- gathering marketing analytics on the user's behaviour.
- feeding data into Hootsuite chatbot for more human-like responses.
What is the most popular feature of Hootsuite?
5 - ANSW Answer: Scheduling and publishing messages to multiple accounts at once
- Geo-locating conversations and geo-targeting messages.
- Scheduling and publishing messages to multiple accounts at once
- Social media analytics and metrics.
- Automating all your social media activities.
Anything you want to do in Hootsuite can be found in the ________, with the main
workspace in the _________?
6 - ANSW Answer: Sidebar; center
- Settings; Streams
- Nav-panel; dashboard
- Header; Sidebar
- Sidebar; center
Select the 4 features that are available on the Hootsuite Mobile app
7 - ANSW Answer: Inbox and Settings, Publisher, Streams, Composer
- Inbox and Settings
- Publisher
- Streams
- Insights
,- Impact
- Team Metrics
- Composer
Which of the following is not a benefit of using Hootsuite Analytics?
8 - ANSW Answer: Accurate estimates of the monetary value of each like, retweet,
share, and new follower you recieve
- It's more efficient to review your accounts' social metrics in one dashboard, rather than
visiting numerous native accounts individually
- Reviewing metrics in a highly visual, customizable interface
- Accurate estimates of the monetary value of each like, retweet, share, and new
follower you recieve
Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions
of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets
searched for, rather than the individual words in the phrase?
9 - ANSW Answer: quotation marks around the phrase
- asterisks around the phrase
- ampersands before the phrase
-Boolean operators after the phrase
- @ symbol after the phrase
- quotation marks around the phrase
Within the Hootsuite Composer, you can transform URLs into an 'Owly' link. Which of
the following are reasons you'd want to use this feature. (Pick two)
10 - ANSW ?
Answer: Owly links track how many people clicked it & Owly links use less characters
than regular URLs
- Owly links provide higher resolution previews of the webpage being linked to
- Owly links are prioritized by social networks
- Owly links track how many people clicked it
- Owly links use less characters than regular URLs
A Report in Hootsuite Analytics has a flexible, interactive interface into which you can
drag and drop up to 100
11 - ANSW Answer: tiles, which are individual displays of a specific metric
- campaigns, each of which are targeted at a social media objective or goal
- tiles, which are individual displays of a specific metric
, - trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
- overviews, which are pre-set collections of metrics data
- data elves, who work hard for their money
What Hootsuite resources would you use to learn best practices for managing your
Social Accounts using the Hootsuite dashboard?
Hootsuite Academy/Learning Questions - ANSW Answer: All of these
- All of these
- Hootsuite Resource Library
- Hootsuite Academy
- Hootsuite Blog
- Hootsuite Help Centre
If you wanted to demonstrate to potential future employers that you can use the
Hootsuite Platform proficiently, what would you do?
Hootsuite Academy/Learning Questions - ANSW Answer: Complete the Hootsuite
Academy Platform Certification Course, and add your Credential to your LinkedIn
Profile.
- Complete the Hootsuite Academy Platform Certification Course, then print out your
Certificate and put it on your wall.
- Complete the Hootsuite Academy Platform Certification Course, and add your
Credential to your LinkedIn Profile.
- Complete the Hootsuite Social Marketing Certification Course
- Add Hootsuite as a previous employer in your resume
When using the Hootsuite Composer, what's the purpose of the social profile picker?
12 - ANSW Answer: To select the social profiles to which you want to publish your
post.
- To connect an existing social media account (e.g., Facebook, LinkedIn) to your
Hootsuite dashboard
- To select the social profiles to which you want to publish your post.
- To monitor account activity on your social accounts connected to Hootsuite.
- To create a network-specific search stream in the Engagement area.
To share access to a Hootsuite Analytics report with your colleagues you need to use
the Share button to:
13 - ANSW Answer: Enter their name or email address
- auto-populate an internal CRM message
