Lesson 1
It’s just not cricket = it’s just not fair/ sporty
Culture is learned = habits are learned by our parents, which is learned by their parents. You
learn the culture you’re brought up with
Cultural awareness :
o The complexity of cultural difference. Your culture is based on:
Family culture
Generation
Sexual orientation
Gender
Team culture
Profession culture
Business Unit culture
Industry culture
Local culture
National culture
Regional culture
o Culture is all about perception
Lesson 2
Cultural differences between the teacher and the Prime Minister
o Male dominance area
o She doesn’t bow down straight away ªlack of respect towards the Prime Minister
o The teacher is called sir, even though she is a woman
o Women are in lower classes ªtoo low to be present in the same room as the Prime
Minister
o In Sam it’s custom to ask personal questions to be polite, in the British culture it’s
considered rude
Hofstede
Hofstede ª5 dimensions of culture
o 1. Power distance
o 2. Individualism and collectivism
o 3. Masculinity and femininity
o Uncertainty avoidance
o Short-term or long-term vision
1. Power distance ªexplains why we assume that it’s normal that power is distributed equally
and inequality
o Countries with low power distance ªScandinavian countries, Germany, the
Netherlands, Great- Britain and other English-speaking countries. The gap between
the powerful leaders and the citizens is low
o High power distance ªThese countries accept that there are more powerful people.
There is a big difference between the ‘normal’ citizens and the leaders ª Asia, West-
Africa, Eastern Europe, Latin Europe, Poland, East African countries.
2. Individualism and collectivism
It’s just not cricket = it’s just not fair/ sporty
Culture is learned = habits are learned by our parents, which is learned by their parents. You
learn the culture you’re brought up with
Cultural awareness :
o The complexity of cultural difference. Your culture is based on:
Family culture
Generation
Sexual orientation
Gender
Team culture
Profession culture
Business Unit culture
Industry culture
Local culture
National culture
Regional culture
o Culture is all about perception
Lesson 2
Cultural differences between the teacher and the Prime Minister
o Male dominance area
o She doesn’t bow down straight away ªlack of respect towards the Prime Minister
o The teacher is called sir, even though she is a woman
o Women are in lower classes ªtoo low to be present in the same room as the Prime
Minister
o In Sam it’s custom to ask personal questions to be polite, in the British culture it’s
considered rude
Hofstede
Hofstede ª5 dimensions of culture
o 1. Power distance
o 2. Individualism and collectivism
o 3. Masculinity and femininity
o Uncertainty avoidance
o Short-term or long-term vision
1. Power distance ªexplains why we assume that it’s normal that power is distributed equally
and inequality
o Countries with low power distance ªScandinavian countries, Germany, the
Netherlands, Great- Britain and other English-speaking countries. The gap between
the powerful leaders and the citizens is low
o High power distance ªThese countries accept that there are more powerful people.
There is a big difference between the ‘normal’ citizens and the leaders ª Asia, West-
Africa, Eastern Europe, Latin Europe, Poland, East African countries.
2. Individualism and collectivism
