JOUR 101 Final Exam Review (Past Exam Questions) Moscowitz | latest 2023/24

JOUR 101 Final Exam Review (Past Exam Questions) Moscowitz | latest 2023/24 The filtering stage of information-processing involves which skill? - selective attention The Enlightenment period puts more emphasis on developing which dimension? - cognition Andrea Lunsford at Stanford University argues that: - technology is altering, not destroying literacy Conscious awareness of messages is the distinguishing aspect of which exposure state? - self-reflexive state Matty and Spencer both read the same news article about the Governor's new gun control proposal, but based on their political affiliations and attitudes toward the Governor, they had different interpretations of the story. Matty and Spencer engaged in: - Meaning construction The self-reflexive state of exposure indicates high involvement: - highly involved cognitively Enlightenment properties of reason - reason, individualism, skepticism, and science The ____ determines the final meaning of any media message. - audience The average child 8-18 years of age spends 7:50 in media exposure but only 5:48 of media usage. This is due to - multitasking According to the textbook, we consistently engage in this sequence of information-processing tasks: - Filtering, Meaning Matching, Meaning Construction The goal of filtering messages is: - to pay attention to messages that have usefulness and ignore other messages Which of the following has become a scarce resource of the information economy? - audience attention A niche is: - a segment of the population When we consume media in a state of automaticity, it means: - none of the above You are sitting in a classroom watching a film on advertising. During the film, you ask yourself: What am I getting out of this? Why am I interpreting the film's messages the way I am? You are in the: - Self-reflexive state While watching a scary movie, Mimi hears the suspenseful music intensifying. She knows this means that something bad is going to happen soon. Mimi is engaging in: - Meaning matching According to the textbook, messages are composed of: - factual information and social information Symmetry, structure, and strength are core values for which period of culture and thought? - enlightenment Scholars used to define mass audiences as: - heterogeneous, anonymous, without interaction, without social organization Induction and deduction are skills that invoke which stage of information processing: - long-term memory Samantha hears on the radio that regular coffee consumption lowers the risk of Alzheimer's disease. She finds this interesting, but looks up the study cited by the news report to get more information before accepting the finding as accurate. Samantha is demonstrating the skill of: - evaluation Modernism presumes that what cannot hold? - center Each idea or construct offers an example of the "Dumbing Down" thesis except for which of the following? - Marshall McLuhan sought to amplify attention to which aspect of media? - form Media literacy is best understood as: - critical consciousness, creative production, and civic engagement; set of perspectives that we actively use to expose ourselves to the mass media to process and interpret the meaning of the messages we encounter. Over the years, audience segmentation schemes have become _____ in an effort to generate _____ groupings. - more complex; more precise "Women are seen through a different lens. It's not bad. It's just a fact." Which term best helps