Digital Marketing Exam

Digital Marketing Exam

What Google Ads report in Google Analytics can show which bid adjustments resulted
in higher conversions?

Campaigns
Keywords
Bid Adjustments
Destination URLs - ANSW Bid Adjustments

Enabling auto-tagging does what?

Adds Analytics tags to campaign URLs
Adds Google Ads tags to campaign URLs
Adds campaign hyperlinks to website pages
Adds Analytics tracking code to website pages - ANSW Adds Google Ads tags to
campaign URLs

Google Ads lets users advertise on which properties?
(select all answers that apply)

Google Search
Google Display Network
Campaign Manager
Google AdSense - ANSW Google Search
Google Display Network

When creating a Goal in Google Analytics, which are required?
(select all answers that apply)

Goal Name
Goal Type
Goal Slot ID
Goal Funnel Visualization - ANSW Goal Name
Goal Type
Goal Slot ID

If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type
of "Begins with", which of the following pages on www.googlemerchandisestore.com will
count as goals?

/thankyou.html

, /thankyou.php
/thankyou/receipt.php
All of the above - ANSW All of the above

To quickly generate campaign tags, what tool should be used?

The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector - ANSW The URL Builder

Which are examples of Goals in Google Analytics?
(select all answers that apply)

Making a purchase
Signing up for a newsletter
Completing a successful Google search
Submitting a contact information form - ANSW Making a purchase
Signing up for a newsletter
Submitting a contact information form

Which formats may be used to add a custom campaign parameter to a URL?
(select all answers that apply)

www.googlemerchandisestore.com/?utm campaign = fallsale
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale
www.googlemerchandisestore.com/?utm_campaign = fall sale - ANSW
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale

Which three tags does Google Analytics require for accurate campaign tracking?

Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term - ANSW Medium, Source, and Campaign

Which tags are standard Google Analytics campaign parameters?
(select all answers that apply)

utm_adgroup
utm_source
utm_medium
utm_content - ANSW utm_source
utm_medium