1
Change Management
Name of the class
Professor
Name of school
City and state
Date
, 2
Introduction
Netflix, founded in California in 1997 by Marc Randolph and Reed Hastings, is a massive media
administration. The group has gained significant notoriety in the press. As of January 2019, the
company claimed over 130 million paying customers in 190 countries (Sörgärde and
Svenningson, 2019). The organization's mail-order DVD rental and sales campaign was its most
successful field test. The company eventually shifted its focus to providing DVD rentals. The
group's most significant international achievement occurred in 2010 when it expanded into
Canada.
Netflix has a huge presence across the world. As of 2020, it has operations in more than 190
countries. (Turner, 2019, pp.222-232). As the U.S. economy slows, Netflix's international
expansion will partly be driven to mitigate this effect. Netflix's growth into new global regions is
driven by a desire to increase the company's bottom line, fund future service improvements, and
create and license new content.
Netflix established a market for mail-order movie rentals before anybody else. Hastings claims
that initially, many people dismissed the idea as ridiculous. Since it was a novel strategy, we
would have a leg up on the competition. As Netflix's subscriber base has expanded, so has
consumer familiarity with and devotion to the service. Netflix subscribers are true believers in
the power of online video. It's crucial to keep Netflix's subscriber base happy. In addition,
Netflix is committed to attracting and retaining a diverse and talented workforce. Hastings is
well-known for its excellent remuneration and one-of-a-kind perks, which help the company
Change Management
Name of the class
Professor
Name of school
City and state
Date
, 2
Introduction
Netflix, founded in California in 1997 by Marc Randolph and Reed Hastings, is a massive media
administration. The group has gained significant notoriety in the press. As of January 2019, the
company claimed over 130 million paying customers in 190 countries (Sörgärde and
Svenningson, 2019). The organization's mail-order DVD rental and sales campaign was its most
successful field test. The company eventually shifted its focus to providing DVD rentals. The
group's most significant international achievement occurred in 2010 when it expanded into
Canada.
Netflix has a huge presence across the world. As of 2020, it has operations in more than 190
countries. (Turner, 2019, pp.222-232). As the U.S. economy slows, Netflix's international
expansion will partly be driven to mitigate this effect. Netflix's growth into new global regions is
driven by a desire to increase the company's bottom line, fund future service improvements, and
create and license new content.
Netflix established a market for mail-order movie rentals before anybody else. Hastings claims
that initially, many people dismissed the idea as ridiculous. Since it was a novel strategy, we
would have a leg up on the competition. As Netflix's subscriber base has expanded, so has
consumer familiarity with and devotion to the service. Netflix subscribers are true believers in
the power of online video. It's crucial to keep Netflix's subscriber base happy. In addition,
Netflix is committed to attracting and retaining a diverse and talented workforce. Hastings is
well-known for its excellent remuneration and one-of-a-kind perks, which help the company
