Business
Student’s Name:
University Name:
Course Name:
Date:
,BUSINESS PLAN 2
Business Plan
Houston Memorial Cancer Rehabilitation Center Business Plan
,Running Head: BUSINESS 3
Table of Contents
Business Objective...................................................................................................................................8
Organization operations..........................................................................................................................9
Competitive advantage..........................................................................................................................10
Organization location.............................................................................................................................11
Startup analysis......................................................................................................................................11
Product and Service..................................................................................................................................12
The Free Care Program..........................................................................................................................13
Treatment Services................................................................................................................................13
Product provision...................................................................................................................................15
Marketing Plan..........................................................................................................................................17
Market Trend.........................................................................................................................................17
SWOT Analysis.......................................................................................................................................18
SWOT Matrix..........................................................................................................................................20
Key success factors and critical issues...................................................................................................21
Market strategy.....................................................................................................................................21
Operational Plan........................................................................................................................................22
Maintenance of operations...................................................................................................................23
Evaluation of the impact of the program...............................................................................................24
Legal requirements for operations........................................................................................................25
Organization and Management.................................................................................................................26
Board of Directors..................................................................................................................................27
The Executive staff.................................................................................................................................28
Managerial staff.....................................................................................................................................28
Administrative staff...............................................................................................................................29
Expected advantages to Houston Memorial Breast cancer Rehabilitation Center’s structure..............30
Expected disadvantages to Houston Memorial Breast cancer Rehabilitation Center’s structure..........30
Financial Plan.............................................................................................................................................31
Startup expenses and capitalization......................................................................................................31
Fundraising plan....................................................................................................................................32
Funding Gaps.........................................................................................................................................33
, BUSINESS 4
Potential surplus....................................................................................................................................33
Projected financial status.......................................................................................................................34
breast cancercenter. (2019). International patients. Retrieved from; https://www.breast
cancercenter.com/become-a-patient/international-patients...................................................................36
Dachell McSween. (2018). Organizational Structure of Nonprofits. Retrieved from;
https://yourbusiness.azcentral.com/organizational-structure-nonprofits-15993.html.............................36
Dan Schimmel. (2013). 3 Types of Treatment: Private, Non-Profit, and Government-Funded. Retrieved
from; https://www.quitalcohol.com/different-types-of-treatment.html..................................................36
Ilma Ibrisevic. (2017). The Ultimate Guide to Writing a Nonprofit Business Plan. Retrieved from;
https://donorbox.org/nonprofit-blog/nonprofit-business-plan/...............................................................36
niu. (2019). Nonprofit Careers. Retrieved from; https://www.niu.edu/nonprofit/careers/index.shtml
...............................................................................................................................................................36
profitableventure. (n.d). A Sample Non-Profit Organization Business Plan Template. Retrieved from;
https://www.profitableventure.com/non-profit-business-plan/...............................................................36
Student’s Name:
University Name:
Course Name:
Date:
,BUSINESS PLAN 2
Business Plan
Houston Memorial Cancer Rehabilitation Center Business Plan
,Running Head: BUSINESS 3
Table of Contents
Business Objective...................................................................................................................................8
Organization operations..........................................................................................................................9
Competitive advantage..........................................................................................................................10
Organization location.............................................................................................................................11
Startup analysis......................................................................................................................................11
Product and Service..................................................................................................................................12
The Free Care Program..........................................................................................................................13
Treatment Services................................................................................................................................13
Product provision...................................................................................................................................15
Marketing Plan..........................................................................................................................................17
Market Trend.........................................................................................................................................17
SWOT Analysis.......................................................................................................................................18
SWOT Matrix..........................................................................................................................................20
Key success factors and critical issues...................................................................................................21
Market strategy.....................................................................................................................................21
Operational Plan........................................................................................................................................22
Maintenance of operations...................................................................................................................23
Evaluation of the impact of the program...............................................................................................24
Legal requirements for operations........................................................................................................25
Organization and Management.................................................................................................................26
Board of Directors..................................................................................................................................27
The Executive staff.................................................................................................................................28
Managerial staff.....................................................................................................................................28
Administrative staff...............................................................................................................................29
Expected advantages to Houston Memorial Breast cancer Rehabilitation Center’s structure..............30
Expected disadvantages to Houston Memorial Breast cancer Rehabilitation Center’s structure..........30
Financial Plan.............................................................................................................................................31
Startup expenses and capitalization......................................................................................................31
Fundraising plan....................................................................................................................................32
Funding Gaps.........................................................................................................................................33
, BUSINESS 4
Potential surplus....................................................................................................................................33
Projected financial status.......................................................................................................................34
breast cancercenter. (2019). International patients. Retrieved from; https://www.breast
cancercenter.com/become-a-patient/international-patients...................................................................36
Dachell McSween. (2018). Organizational Structure of Nonprofits. Retrieved from;
https://yourbusiness.azcentral.com/organizational-structure-nonprofits-15993.html.............................36
Dan Schimmel. (2013). 3 Types of Treatment: Private, Non-Profit, and Government-Funded. Retrieved
from; https://www.quitalcohol.com/different-types-of-treatment.html..................................................36
Ilma Ibrisevic. (2017). The Ultimate Guide to Writing a Nonprofit Business Plan. Retrieved from;
https://donorbox.org/nonprofit-blog/nonprofit-business-plan/...............................................................36
niu. (2019). Nonprofit Careers. Retrieved from; https://www.niu.edu/nonprofit/careers/index.shtml
...............................................................................................................................................................36
profitableventure. (n.d). A Sample Non-Profit Organization Business Plan Template. Retrieved from;
https://www.profitableventure.com/non-profit-business-plan/...............................................................36
