PRSA APR Exam Practice Questions – COMPLETE
SOLUTION 100 Questions With 100% Correct Answers
With Rationales
You are responsible for an internal employee newsletter. A freelance
photographer provides several photos you intend to use in the next issue.
Your supervisor quickly reviews and approves the newsletter before leaving
for an extended vacation. You are nearing your deadline and in final
preparation of the files, you notice fine print copyright information by the
photographer in the corner of the images. Which one of the following is the
best course of action?
A) This is work for hire so you can follow the directive of your supervisor
and proceed with publication of the newsletter.
B) Contact the freelance photographer directly to get verbal approval for
publication.
C) Coordinate with your legal counsel to review the contract terms before
taking further action.
D) Include the copyright information from the photographer in the photo
caption and proceed with publication of the newsletter. - ANSWER-C)
Coordinate with your legal counsel to review the contract terms before
proceeding with publication. (EPR 10th, pgs 157-158 and PR: S&T 10th,
pgs 302-303)
You are the public relations manager at a automotive manufacturer,
reporting to the company president. Your company is about to announce an
expansion, which will be a major economic boost for the community, at a
press conference. Your boss would like to share some additional details
about the acquisition "off the record" with several community partners
following the press conference at a VIP event, which some media may
attend. What counsel would you offer your boss?
1. We trust our partners and this will improve our community relations
, PRSA APR Exam Practice Questions – COMPLETE
SOLUTION 100 Questions With 100% Correct Answers
With Rationales
2. It is acceptable to share these details if we inform the audience that what
we share is off the record
3. It is acceptable to share these details if reporters do not attend the event
4. You should never share things off the record unless you really want it t
get out - ANSWER-4. You should never share things off the record unless
you really want it t get out
(EPR p.231)
Which of the following two statements are correct in order for you to use
these photos in ads?
A. The company hired and paid the photographer for the professional event
photos and owns them for future use.
B. These photos can only be used if the photographer has provided written
permission to reproduce the event photos beyond the original purpose of
an internal newsletter.
C.The employees and family members photographed must have a signed
consent release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their family
members would need to have signed releases to be used in the ads -
ANSWER-B. These photos can only be used if the photographer has
provided written permission to reproduce the event photos beyond the
original purpose of an internal newsletter.
C.The employees and family members photographed must have a signed
consent release to have their photos used in an ad for the company.
, PRSA APR Exam Practice Questions – COMPLETE
SOLUTION 100 Questions With 100% Correct Answers
With Rationales
Reference: Public Relations Strategies and Tactics (10th ed): Page 298:
Photo Releases and Page 302: Photography and Artwork.
As the internal communications officer of a large corporation, You've
discovered numerous unofficial newsletters being published and emailed to
3,000 employees without your knowledge. On further investigation you
discover in each newsletter a national ad appeared with the copyright
symbol listed, but with digital modifications made to each ad changing the
color and size. What three significant copyright laws were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory
Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and
Copyright Infringement. - ANSWER-E. Trademark, Digital Millennium
Copyright Act (DMCA), and Copyright Law.
(APR Study Guide, pgs. 105-107)
You assign your intern the job of finding a royalty free image to illustrate a
blog. She brings back a great photo - it's from BING images.
What law do you talk to her about?
, PRSA APR Exam Practice Questions – COMPLETE
SOLUTION 100 Questions With 100% Correct Answers
With Rationales
A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defamation - libel - ANSWER-A. the image on Bing may be copyrighted,
you need to show her how to check.
Plagiarism is when you pass off someone's else's work as your own or
without attribution; Slavish copyright is when you copy word for word, and
defamation-libel is when you disseminate a public falsehood about a
person or organization.
Jonah Lehrer, the 31 year old wunderkind author of Imagine, was recently
fired from the New Yorker. He was caught for several violations - made up
quotes including one attributed to Bob Dylan. A Dylan scholar hounded him
for the source and Jonah had to confess he made it up. The publisher of
Wired.com hired a journalism professor to review his work for authenticity.
The professor discovered Lehrer paraphrased without attribution and some
of his conclusions were found to be from the work of another scientist.
Which of the above are violations of copyright?
A) Making up quotes
B) Paraphrasing without attribution
C) Copying another scientist's work for his own book - ANSWER-Correct
answer: C.
SOLUTION 100 Questions With 100% Correct Answers
With Rationales
You are responsible for an internal employee newsletter. A freelance
photographer provides several photos you intend to use in the next issue.
Your supervisor quickly reviews and approves the newsletter before leaving
for an extended vacation. You are nearing your deadline and in final
preparation of the files, you notice fine print copyright information by the
photographer in the corner of the images. Which one of the following is the
best course of action?
A) This is work for hire so you can follow the directive of your supervisor
and proceed with publication of the newsletter.
B) Contact the freelance photographer directly to get verbal approval for
publication.
C) Coordinate with your legal counsel to review the contract terms before
taking further action.
D) Include the copyright information from the photographer in the photo
caption and proceed with publication of the newsletter. - ANSWER-C)
Coordinate with your legal counsel to review the contract terms before
proceeding with publication. (EPR 10th, pgs 157-158 and PR: S&T 10th,
pgs 302-303)
You are the public relations manager at a automotive manufacturer,
reporting to the company president. Your company is about to announce an
expansion, which will be a major economic boost for the community, at a
press conference. Your boss would like to share some additional details
about the acquisition "off the record" with several community partners
following the press conference at a VIP event, which some media may
attend. What counsel would you offer your boss?
1. We trust our partners and this will improve our community relations
, PRSA APR Exam Practice Questions – COMPLETE
SOLUTION 100 Questions With 100% Correct Answers
With Rationales
2. It is acceptable to share these details if we inform the audience that what
we share is off the record
3. It is acceptable to share these details if reporters do not attend the event
4. You should never share things off the record unless you really want it t
get out - ANSWER-4. You should never share things off the record unless
you really want it t get out
(EPR p.231)
Which of the following two statements are correct in order for you to use
these photos in ads?
A. The company hired and paid the photographer for the professional event
photos and owns them for future use.
B. These photos can only be used if the photographer has provided written
permission to reproduce the event photos beyond the original purpose of
an internal newsletter.
C.The employees and family members photographed must have a signed
consent release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their family
members would need to have signed releases to be used in the ads -
ANSWER-B. These photos can only be used if the photographer has
provided written permission to reproduce the event photos beyond the
original purpose of an internal newsletter.
C.The employees and family members photographed must have a signed
consent release to have their photos used in an ad for the company.
, PRSA APR Exam Practice Questions – COMPLETE
SOLUTION 100 Questions With 100% Correct Answers
With Rationales
Reference: Public Relations Strategies and Tactics (10th ed): Page 298:
Photo Releases and Page 302: Photography and Artwork.
As the internal communications officer of a large corporation, You've
discovered numerous unofficial newsletters being published and emailed to
3,000 employees without your knowledge. On further investigation you
discover in each newsletter a national ad appeared with the copyright
symbol listed, but with digital modifications made to each ad changing the
color and size. What three significant copyright laws were violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory
Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and
Copyright Infringement. - ANSWER-E. Trademark, Digital Millennium
Copyright Act (DMCA), and Copyright Law.
(APR Study Guide, pgs. 105-107)
You assign your intern the job of finding a royalty free image to illustrate a
blog. She brings back a great photo - it's from BING images.
What law do you talk to her about?
, PRSA APR Exam Practice Questions – COMPLETE
SOLUTION 100 Questions With 100% Correct Answers
With Rationales
A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defamation - libel - ANSWER-A. the image on Bing may be copyrighted,
you need to show her how to check.
Plagiarism is when you pass off someone's else's work as your own or
without attribution; Slavish copyright is when you copy word for word, and
defamation-libel is when you disseminate a public falsehood about a
person or organization.
Jonah Lehrer, the 31 year old wunderkind author of Imagine, was recently
fired from the New Yorker. He was caught for several violations - made up
quotes including one attributed to Bob Dylan. A Dylan scholar hounded him
for the source and Jonah had to confess he made it up. The publisher of
Wired.com hired a journalism professor to review his work for authenticity.
The professor discovered Lehrer paraphrased without attribution and some
of his conclusions were found to be from the work of another scientist.
Which of the above are violations of copyright?
A) Making up quotes
B) Paraphrasing without attribution
C) Copying another scientist's work for his own book - ANSWER-Correct
answer: C.
