Brand and Product Management Lecture 4
What are brand elements?
Brand elements
- Definition and examples
- Criteria to develop effective & sticky brand elements
Consumer response to brand elements
- The role of cognitive feelings in brand judgement and behavior
- The role of perceptual ambiguity in brand judgement and behavior
, What is a Brand Element?
Brand elements, sometimes called brand identities, are those trademarkable devices that serve to
identify and differentiate the brand.
The main ones are:
- Brand Names
- URLs
- Logos
- Symbols
What are brand elements?
Brand elements
- Definition and examples
- Criteria to develop effective & sticky brand elements
Consumer response to brand elements
- The role of cognitive feelings in brand judgement and behavior
- The role of perceptual ambiguity in brand judgement and behavior
, What is a Brand Element?
Brand elements, sometimes called brand identities, are those trademarkable devices that serve to
identify and differentiate the brand.
The main ones are:
- Brand Names
- URLs
- Logos
- Symbols
