Business Communication
13th Edition
By Kitty Locker
Complete Chapter Solutions Manual
are included (Ch 1 to 16)
** Immediate Download
** Swift Response
** All Chapters included
** Grammar and Usage Quiz
,Chapter 1: Succeeding in Business
Communication
Table of Contents
Description of the Chapter ............................................................................................................. 2
Learning Objectives ....................................................................................................................... 2
Where Students Get Frustrated ..................................................................................................... 3
Getting Motivated to Develop Business Communication Skills .......................................................... 3
Not Writing for the Instructor ............................................................................................................... 3
Accepting That There Is No Universal Template—They Have to Make Decisions Themselves ..... 3
Letting Go of MLA (Modern Languages Association) Documentation Style.................................... 4
Accepting That Every Audience (and Instructor) Wants Something Different ................................ 4
Stepping into Their Audience’s Shoes................................................................................................... 4
Helping Students Master the Material .......................................................................................... 5
Stress Importance of Communication as a Desired Skill .................................................................... 5
Remind Students That They Are Not Writing for You ....................................................................... 5
Remind Them That There Is No One Way to Do Things.................................................................... 5
Let Go of MLA (Modern Languages Association) Documentation Style .......................................... 5
Share Actual Documents ........................................................................................................................ 5
Use Chapter 1 PowerPoint ..................................................................................................................... 6
Connect ........................................................................................................................................... 6
Application Exercises.............................................................................................................................. 6
Costs of Poor Communication ...........................................................................................................................6
Stale Cookies .......................................................................................................................................................6
Communicating Lab Results ..............................................................................................................................6
Communicating Problems with a Learning Management System (LMS) .....................................................7
Chapter 1 Quiz ........................................................................................................................................ 7
Chapter 1 Test Bank ............................................................................................................................... 7
LearnSmart Achieve® ................................................................................................................................................................................................. 7
SmartBook®.......................................................................................................................................................................................................................... 7
Answers and Analysis for End-of-Chapter Exercises and Cases................................................. 7
1.1 Reviewing the Chapter ..................................................................................................................... 7
, 1.2 Assessing Your Punctuation and Grammar Skills ......................................................................... 9
1.3 Messages for Discussion I—Asking for a Class .............................................................................. 9
1.4 Messages for Discussion II—Responding to Rumors .................................................................. 10
1.5 Understanding the Role of Communication in Your Organization ........................................... 12
1.6 Making Ethical Choices .................................................................................................................. 12
1.7 Identifying Audiences ..................................................................................................................... 13
1.8 Analyzing Multiple Audiences ....................................................................................................... 13
1.9 Identifying Objections and Audience Benefits ............................................................................. 14
1.10 Identifying and Developing Audience Benefits........................................................................... 14
1.11 Analyzing Benefits for Multiple Audiences ................................................................................ 14
1.12 Banking on Multiple Audiences ................................................................................................... 14
Description of the Chapter
This chapter is the foundational chapter. It explains the needs for effective communication skills in
workplaces, discusses the costs of poor communication, stresses benefits of improving communication,
outlines criteria for effective messages, introduces the importance of following conventions, explains why
ethics is so important in business communication, explains how corporate culture affects the business
environment, and demonstrates how to analyze and solve business communication problems. Students
should return to the concepts in Chapter 1 throughout the semester as they analyze audiences for the
messages they write and the presentations they deliver.
Learning Objectives
LO 1-1 Describe the benefits of good communication.
Communication helps organizations and the people in them achieve their goals. People
put things in writing to create a record, to convey complex data, to make things
convenient for the reader, to save money, and to convey their own messages more
effectively.
LO 1-2 Explain why you need to be able to communicate well.
The three basic purposes of business and administrative communication are to inform, to request
or persuade, and to build goodwill. Most messages have more than one purpose.
The ability to write and speak well becomes increasingly important as you rise in an organization.
LO 1-3 Describe the costs of poor communication.
Poor writing wastes time, wastes effort, and jeopardizes goodwill.
LO 1-4 Describe what communication on the job can look like.
Communication—oral, nonverbal, and written—goes to both internal and external audiences.
People in organizations produce a large variety of documents.
13th Edition
By Kitty Locker
Complete Chapter Solutions Manual
are included (Ch 1 to 16)
** Immediate Download
** Swift Response
** All Chapters included
** Grammar and Usage Quiz
,Chapter 1: Succeeding in Business
Communication
Table of Contents
Description of the Chapter ............................................................................................................. 2
Learning Objectives ....................................................................................................................... 2
Where Students Get Frustrated ..................................................................................................... 3
Getting Motivated to Develop Business Communication Skills .......................................................... 3
Not Writing for the Instructor ............................................................................................................... 3
Accepting That There Is No Universal Template—They Have to Make Decisions Themselves ..... 3
Letting Go of MLA (Modern Languages Association) Documentation Style.................................... 4
Accepting That Every Audience (and Instructor) Wants Something Different ................................ 4
Stepping into Their Audience’s Shoes................................................................................................... 4
Helping Students Master the Material .......................................................................................... 5
Stress Importance of Communication as a Desired Skill .................................................................... 5
Remind Students That They Are Not Writing for You ....................................................................... 5
Remind Them That There Is No One Way to Do Things.................................................................... 5
Let Go of MLA (Modern Languages Association) Documentation Style .......................................... 5
Share Actual Documents ........................................................................................................................ 5
Use Chapter 1 PowerPoint ..................................................................................................................... 6
Connect ........................................................................................................................................... 6
Application Exercises.............................................................................................................................. 6
Costs of Poor Communication ...........................................................................................................................6
Stale Cookies .......................................................................................................................................................6
Communicating Lab Results ..............................................................................................................................6
Communicating Problems with a Learning Management System (LMS) .....................................................7
Chapter 1 Quiz ........................................................................................................................................ 7
Chapter 1 Test Bank ............................................................................................................................... 7
LearnSmart Achieve® ................................................................................................................................................................................................. 7
SmartBook®.......................................................................................................................................................................................................................... 7
Answers and Analysis for End-of-Chapter Exercises and Cases................................................. 7
1.1 Reviewing the Chapter ..................................................................................................................... 7
, 1.2 Assessing Your Punctuation and Grammar Skills ......................................................................... 9
1.3 Messages for Discussion I—Asking for a Class .............................................................................. 9
1.4 Messages for Discussion II—Responding to Rumors .................................................................. 10
1.5 Understanding the Role of Communication in Your Organization ........................................... 12
1.6 Making Ethical Choices .................................................................................................................. 12
1.7 Identifying Audiences ..................................................................................................................... 13
1.8 Analyzing Multiple Audiences ....................................................................................................... 13
1.9 Identifying Objections and Audience Benefits ............................................................................. 14
1.10 Identifying and Developing Audience Benefits........................................................................... 14
1.11 Analyzing Benefits for Multiple Audiences ................................................................................ 14
1.12 Banking on Multiple Audiences ................................................................................................... 14
Description of the Chapter
This chapter is the foundational chapter. It explains the needs for effective communication skills in
workplaces, discusses the costs of poor communication, stresses benefits of improving communication,
outlines criteria for effective messages, introduces the importance of following conventions, explains why
ethics is so important in business communication, explains how corporate culture affects the business
environment, and demonstrates how to analyze and solve business communication problems. Students
should return to the concepts in Chapter 1 throughout the semester as they analyze audiences for the
messages they write and the presentations they deliver.
Learning Objectives
LO 1-1 Describe the benefits of good communication.
Communication helps organizations and the people in them achieve their goals. People
put things in writing to create a record, to convey complex data, to make things
convenient for the reader, to save money, and to convey their own messages more
effectively.
LO 1-2 Explain why you need to be able to communicate well.
The three basic purposes of business and administrative communication are to inform, to request
or persuade, and to build goodwill. Most messages have more than one purpose.
The ability to write and speak well becomes increasingly important as you rise in an organization.
LO 1-3 Describe the costs of poor communication.
Poor writing wastes time, wastes effort, and jeopardizes goodwill.
LO 1-4 Describe what communication on the job can look like.
Communication—oral, nonverbal, and written—goes to both internal and external audiences.
People in organizations produce a large variety of documents.
