WGU C201 Study Set Latest 2022
Already Graded A
Which part of the organizing process aids in effective and efficient progress toward planned goals
and often results in changes within the organization? ✔✔Evaluating results
What is the result of a company increasing the delegation of authority and the span of control?
✔✔Increased decision-making authority given to employees
Which two key elements does an effective organization include? ✔✔Human interaction
Structure
Why does a line organizational structure function most effectively in a crisis situation? ✔✔It
establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it serves.
What is this is an example of? ✔✔Organization
Which primary driver does management use for an organization's structure? ✔✔Achievement of
company goals
Which step in the organizing process results in management grouping work activities into units
within the organization? ✔✔Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other
social media sites.
Which type of competitive advantage is this company leveraging? ✔✔Product
,Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
✔✔Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? ✔✔When demand for the product is driven by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns?
✔✔Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? ✔✔Personal selling
What three factors should be addressed in a successful marketing plan? ✔✔Target market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation? ✔✔Race and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying behavior? ✔✔A
group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
With which two types of products does a marketing strategy rely on advertising more than personal
selling? ✔✔Accessories to primary products
Consumable supplies
, After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.
In which three product life cycle extension strategies did this company engage? ✔✔Adding new
users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity? ✔✔Awareness
Loyalty
Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an alternative
brand of cereal instead.
Which stage of brand loyalty is this customer in? ✔✔Brand equity
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of a
global package delivery service? ✔✔Direct
Which three tasks are key responsibilities of operations managers? ✔✔Planning the overall
production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have? ✔✔Production using JIT
reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations activities.
Already Graded A
Which part of the organizing process aids in effective and efficient progress toward planned goals
and often results in changes within the organization? ✔✔Evaluating results
What is the result of a company increasing the delegation of authority and the span of control?
✔✔Increased decision-making authority given to employees
Which two key elements does an effective organization include? ✔✔Human interaction
Structure
Why does a line organizational structure function most effectively in a crisis situation? ✔✔It
establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it serves.
What is this is an example of? ✔✔Organization
Which primary driver does management use for an organization's structure? ✔✔Achievement of
company goals
Which step in the organizing process results in management grouping work activities into units
within the organization? ✔✔Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other
social media sites.
Which type of competitive advantage is this company leveraging? ✔✔Product
,Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
✔✔Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? ✔✔When demand for the product is driven by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns?
✔✔Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? ✔✔Personal selling
What three factors should be addressed in a successful marketing plan? ✔✔Target market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation? ✔✔Race and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying behavior? ✔✔A
group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
With which two types of products does a marketing strategy rely on advertising more than personal
selling? ✔✔Accessories to primary products
Consumable supplies
, After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.
In which three product life cycle extension strategies did this company engage? ✔✔Adding new
users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity? ✔✔Awareness
Loyalty
Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an alternative
brand of cereal instead.
Which stage of brand loyalty is this customer in? ✔✔Brand equity
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of a
global package delivery service? ✔✔Direct
Which three tasks are key responsibilities of operations managers? ✔✔Planning the overall
production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have? ✔✔Production using JIT
reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations activities.
