WGU C201 Pre-assessment Questions
and Answers Graded A+
Which part of the organizing process aids in effective and efficient progress toward planned goals
and often results in changes within the organization? ✔✔Evaluating results
What is the result of a company increasing the delegation of authority and the span of control?
✔✔Increased number of direct reports per manager
Which two key elements does an effective organization include? ✔✔Human interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? ✔✔It
established a direct flow of authority
A company might divide itself into smaller groups that best match the types of customers it service.
this is an example of ✔✔Departmentalization
Which primary driver does management use for an organization's structure? ✔✔Achievement of
company goals
Which step in the organizing process results in management group work activities into units within
the organization? ✔✔Departmentalization
A high tech startup company is launching a marketing campaign for its new social media portal by
highlighting how the portal exceeds the connectivity and collaboration capabilities of all other
social media sits. Which type of competitive advantage is this company leveraging? ✔✔Product
, Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on
short term price cutting tactics such as cents off coupons, rebates, and special sales? ✔✔Everyday
low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? ✔✔When demand for the product is driven by the end user
Which marketing tool is essential to building an effective relationship marketing campaign?
✔✔An affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? ✔✔Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers.
✔✔Target Market, Sales revenue goals, Plan implementation timeline (not on list, marketing
budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers
✔✔Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers ✔✔Buyers face organizational influences in addition to their own preferences,
purchasers often invite selected providers to bid on a purchase, a group or committee often makes
decisions
Which three conditions, in a global selling environment, should a small company leverage to create
a competitive advantage? Choose 3 answers ✔✔Availability of capital, mobility of labor, local
labor costs
and Answers Graded A+
Which part of the organizing process aids in effective and efficient progress toward planned goals
and often results in changes within the organization? ✔✔Evaluating results
What is the result of a company increasing the delegation of authority and the span of control?
✔✔Increased number of direct reports per manager
Which two key elements does an effective organization include? ✔✔Human interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? ✔✔It
established a direct flow of authority
A company might divide itself into smaller groups that best match the types of customers it service.
this is an example of ✔✔Departmentalization
Which primary driver does management use for an organization's structure? ✔✔Achievement of
company goals
Which step in the organizing process results in management group work activities into units within
the organization? ✔✔Departmentalization
A high tech startup company is launching a marketing campaign for its new social media portal by
highlighting how the portal exceeds the connectivity and collaboration capabilities of all other
social media sits. Which type of competitive advantage is this company leveraging? ✔✔Product
, Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on
short term price cutting tactics such as cents off coupons, rebates, and special sales? ✔✔Everyday
low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? ✔✔When demand for the product is driven by the end user
Which marketing tool is essential to building an effective relationship marketing campaign?
✔✔An affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? ✔✔Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers.
✔✔Target Market, Sales revenue goals, Plan implementation timeline (not on list, marketing
budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers
✔✔Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers ✔✔Buyers face organizational influences in addition to their own preferences,
purchasers often invite selected providers to bid on a purchase, a group or committee often makes
decisions
Which three conditions, in a global selling environment, should a small company leverage to create
a competitive advantage? Choose 3 answers ✔✔Availability of capital, mobility of labor, local
labor costs
